Mumbai, Sep 07: Just days after the VIBE trailer won an enthusiastic response for its humor, action, and unconventional gang, Amazon MGM Studios and Tips Music keep the momentum going with ‘Aisi Meri Vibe’, the film’s high-energy title track that brings style, swag, and a distinctly ‘alag’ visual world to Kunal Kemmu’s upcoming action-comedy. Celebrating each character’s own vibe and driven by the catchy hook, “Alag hai yeh life, alag hai yeh style, alag hai yeh hype, meri alag hai yeh vibe,” the song gets you grooving to its beats. Featuring Kunal Kemmu, Preity G Zinta, Sparsh Shrivastava, and Vanshika Dhir, it moves between individual performances and full-gang sequences, with distinctive styling, electrifying choreography, and a playful visual treatment that lets each character bring their own flavor to the screen.
Shedding some light on the idea behind the song, Kanishka Pal (“Kanfuzion”) shared,
“When we were working on ‘Aisi Meri Vibe,' the idea was to make it feel like a statement from the very first beat. The hook says it best: 'Everyone has their own life, their own style, and their own vibe.’ We wanted the song to keep that confidence throughout while still being fun and catchy. It has different energies coming together that felt perfect for the world of the film. A lot of this was also possible because of the belief and guidance of Kunal sir, who gave us the opportunity and creative freedom to deliver a great, energetic song.”
Khillari added,
“What I connected with immediately was the attitude of the track. It is about knowing who you are and owning your style and personality. There is a swagger to it, but there is also that sense of camaraderie, which is such a big part of VIBE. I wanted my part to have that confidence and an energy that makes you want to play it out loud and enjoy it either by yourself or with your gang.”
Irfana said,
“I loved that my section gets to have a personality completely of its own. It is confident, playful, and very sure of itself, and that was the energy I wanted to bring to it. The whole thought behind the song was about being different without having to explain yourself, and the video really takes that idea further with the visuals, styling, and choreography. I am sure people are going to love the song, and it will stay in their minds and playlists for years to come.”
VIBE centers on two inseparable friends whose ordinary lives spiral into an unpredictable, action-packed adventure that pushes their survival instincts and friendship to the limit. Written and directed by Kunal Kemmu, the film is produced by Kunal Kemmu and Chirag Nihalani under the banner of Drongo Films, and it is brought to life by Kemmu alongside Preity G Zinta, Sparsh Shrivastava, and Vanshika Dhir in the lead roles.
VIBE, an Amazon MGM Studios film, releases in cinemas on September 18.
