Sep 18: Actor Nikita Dutta is adding a new chapter to her career, stepping beyond the entertainment world to explore entrepreneurship with a strategic investment in a contemporary lab-grown diamond jewellery brand, Zinara.
For Dutta, the move is a natural extension of her interests in fashion, wellness, conscious living and evolving consumer culture.
The actor revealed that over the past six months, she has been engaging with founders and entrepreneurs across India, exploring businesses that combine strong products, distinctive storytelling and an understanding of the new age consumer, prior to zeroing down on her investment into the lab grown diamond brand.
Speaking about her investment, Nikita Dutta says,
“For me, jewellery has always been an expression of individuality, and I believe the way we discover and choose jewellery is changing with the new generation. What stood out to me about Zinara is its ability to combine contemporary design with the innovation and accessibility of lab-grown diamonds. This is my first investment in the consumer space, and I’m excited to get started on this journey.”
Harshit Abrol, Co-founder & CEO, Zinara, adds,
“Nikita joining us as a strategic investor marks an important step in that journey. Her deep understanding of fashion and culture, along with her insight into how the new-age diamond jewellery consumer thinks, discovers and connects with brands, will bring a valuable perspective to Zinara.”
For Dutta, this marks the beginning of an entrepreneurial journey that she intends to build alongside her work in entertainment. With Zinara as her first foray into investing, the actor is keenly looking to partner with consumer brands that are creating meaningful products and shaping how India’s next generation discovers, chooses and connects with brands.
While Dutta continues to build an exciting slate of investments, on screen the actor was most recently seen in Guru Randhawa’s hit song “2 Eyes” and is also set to be seen in Dharmatic Entertainment’s upcoming show Nazdeekiyan, among another major untitled feature project.
