Delhi, Aug 18: Born from sport and embraced by the streets, adidas Originals has long championed community, culture and self-expression. Ahead of its new Connaught Place store opening, adidas Originals celebrates the original or ‘OG’ establishments that have shaped the heart and culture of Delhi through a series of unexpected neighbourhood interventions. At its core, the experiential community engagement brings the Originals community into the heart of the neighbourhood, creating shared cultural moments that connect people, places and stories.
Each intervention offers a new way to experience a familiar CP landmark, while celebrating the authenticity, individuality and cultural relevance that connect adidas Originals with the OGs of Connaught Place. These establishments that have stood the test of time while continuing to remain part of the city’s ever-evolving culture.
Rather than simply marking its arrival, adidas Originals is bringing its spirit of individuality and self-expression into the places that have long been part of the fabric of Delhi. Together, the neighbourhood becomes a canvas for art, food, music, culture and community, with unexpected Originals interventions transforming familiar CP landmarks into new experiences.
Because before adidas Originals becomes the newest neighbour on the block, it’s celebrating the Originals who were already here.
