Noida, 04th May, 2024: Chowkhat, India’s leading affordable authentic handmade brand, is thrilled to announce the launch of its captivating Summer Collection. This collection is a celebration of summer-friendly fabrics and exquisite handcrafted designs, embodying the essence of traditional Indian craftsmanship.

The Summer Collection introduces a range of fabrics including mul cotton, modal, rayon, and muslin, meticulously chosen to offer both comfort and style in the warm months ahead. Each piece is crafted with care, ensuring a blend of quality, affordability, and unique artistry that Chowkhat is known for.

Highlights of the collection include:

● Mul cotton pieces adorned with refreshing prints, perfect for a summer vibe.

● Chikankari creations showcasing the timeless elegance of hand embroidery.

● Kurtis featuring Jaipur handprints and hand block designs, ideal for daily wear.

● Summer dresses in vibrant Jaipur prints, adding a splash of colour to any wardrobe.

“We believe in creating clothing that not only looks good but also tells a story. Each piece in our collection is a labour of love, showcasing the skill and dedication of our talented artisans. We have carefully curated a selection of fabrics and designs that embody the spirit of summer while honouring the rich heritage of Indian craftsmanship. It’s not just about creating garments; it’s about preserving a legacy and celebrating the artistry that makes each piece unique,” said Anuja Gupta, Founder and CEO of Chowkhat.

The pricing for the Summer Collection ranges from INR 1499 to INR 2699 for kurtis and dresses, making these handcrafted pieces accessible to a wide range of customers. Additionally, Chowkhat is introducing a new range of organza hand-painted sarees priced from INR 3999 to INR 4999, perfect for those occasions where one wants to look extra special.

To celebrate the launch of the Summer Collection, Chowkhat is hosting a Summer Sale from 2nd May to 12th May. Customers can enjoy up to 50% off on select items and an extra 10% off with the code SUMMER. As an added bonus, all orders above INR 999 will receive complimentary handcrafted earrings worth INR 199.

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