Bengaluru, May 29th, 2024: Celebrating a decade of revolutionizing fashion through its marquee event, Myntra, one of India’s leading fashion, beauty and lifestyle destinations, announces the 20th edition of its flagship fashion fiesta, EORS (End of Reason Sale). The mega event set to dazzle shoppers from 31st May will feature more than 30 lakh styles from across 8800+ brands, marking a ~47% increase in brands cataloged and ~50% increase in trend-first selection in comparison to the previous summer edition of India’s much-loved fashion carnival. Shoppers will be able to unlock unprecedented value across premium and international brands, giving a boost to the trendification and premiumization of fashion in India.
A whopping ~8.6 million Myntra Insiders, members of the platform’s coveted loyalty program, will be enabled Early Access to the EORS from May 30. Myntra also anticipates 20 million users to flank the platform during EORS.
What should shoppers look out for?
The categories that are anticipated to garner increased attention from consumers in addition to Women’s Western wear include Home, Beauty and Personal Care, Luggage and Travel Accessories, Watches and Wearables, Men’s Workwear, and Sports Footwear, among others. Several international and premium brands that are expected to witness high traction include Tommy Hilfiger, AX, Mango, New Balance, Puma, Levi’s, Calvin Klein, Fossil, Nike, adidas and MAC, among others.
In the lead-up to the EORS, Myntra on-boarded an array of sought-after brands, with some of the notable ones being Victoria’s Secret, Dash & Dot, Aeropostale, Coach Watches, Qissa, Kate Spade Fragrances, New Balance High Heats and Staze Cosmetics, among others. Additionally, Bollywood Superstar, Shah Rukh Khan and Leading Actress, Kiara Advani are seen alongside Bollywood Filmmaker, Karan Johar in ad films to amplify the EORS’ offers.
Spotlight on International Brands
With the theme shining the spotlight on premium and international brands, this EORS, brands such as adidas, Fossil, H&M, GANT, Trendyol, Under Armour, Crocs, Calvin Klien, Birkenstock, MAC, Huda Beauty, GUESS and Aldo, among others, are showcasing unmatched offers through the entirety of the fashion, beauty and lifestyle bonanza.
The Best of Indian wear
With the wedding season right around the corner, leading ethnic wear brands such as Anouk, Sangria, Libas, W and Biba are showcasing a bevy of great value offers. Shoppers can look forward to an eclectic selection of co-ord sets, kurta sets and kurtas, among others.
Exciting offers on Beauty and Personal Care
An array of sought-after beauty brands such as Lakme, Anastasia Beverly Hills, MAC, Benefit Cosmetics, and Bobbi Brown, along with fragrances from brands like Tommy, Chopard, Tumi and Clinique will be available at exciting value offers.
Focus on trend-first Men’s Fashion
As more and more men lean towards trend-first fashion, this EORS-20 has an interesting selection of men’s casual and formal wear available across never-before value offers from brands such as Mango, Roadster, Jack & Jones, Van Heusen, Louis Phillipe and GANT, among others.
From the Myntra Rising STARS stable
Discerning customers with distinct tastes for fashion appreciate and value collections from Direct-to-Consumer (D2C) brands. EORS-20 will see a curated selection of fresh styles from 400+ homegrown D2C brands including Rare Rabbit, Uptownie, Damensch, Urban Monkey, Snitch and Powerlook, with each having a unique value proposition in both mass premium and premium segments
Unparalleled offers for Customers by Brands:
- Early Access to the event along with many perks for the over 8millionMyntra Insiders on 30 May, 2024.
- Grand Openingoffersthat will be valid from midnight to 2 am on May 31, 2024.
- Specialoffersfor midnight shoppers (12 am – 8 am) on select categories every day.
- Daily limited-time deals throughout the day for the best value in Time Bomb Deal (10 am – 8 pm), 15 mins Price Crash (Refreshed 12 PM and 4 PM), Grab or Gone deals (new deals at 8 AM | 12 PM | 4 PM) and more.
- All through EORS-20, a brand a day will be in focus, such as Lakme, Nike, H&M, Puma and Levi’s are some of the brands that shoppers can look forward to.
- The hottest brand launches can be found under ‘Top 20 Steals’ including the likes of Victoria’s Secret, Dash & Dot, Aristobrat and Instax, among others.
Bank offers that customers can avail during EORS-20:
- State Bank of India – 10% instant discount on SBI debit and credit cards
- Kotak Bank- 10% instant discount on Kotak Bank debit and credit cards
- Kotak Bank x Myntra Card – 15% instant discount on Kotak and Myntra’s co-branded credit card
- Paytm UPI – Flat Rs 20 cashback on a minimum order value Rs 700
Compelling Rewards
In this milestone edition of EORS, shoppers can expect amazing benefits on billing certain amounts with Aeropostale Backpacks, Titan Watches, Airpods and Firebolt Smartwatches, among others. Shoppers can also unlock a Rs 799 discount on Cleartrip on their purchases.
Inspiring your Shopping Journey
Myntra’s social commerce efforts as a part of the EORS will see an ‘Assisted Sale Shopping Experience’, on Myntra Minis, the platform’s signature short-form video content offering, via 300+ inspirational influencer content videos, helping them shop better. Minis will also help users discover the ‘Best of EORS’, which includes the top brands, styles, trends, and deals of the event.
Myntra will also engage 150+ influencers across the app and social media platforms, to further amplify the EORS’ offerings. Shoppers will also see top influencers like Kush Sachdeva, Kirpit Arora, Krishna Misra, Shraddha Gurung, and Ashima Makhija, share their favourite picks from the event. Additionally, shoppers can also access pop shops that are curated by top influencers, on the Myntra app.
Enabling Kiranas & Last Mile Delivery Ecosystem
Myntra’s vast network of thousands of delivery partners will cater to 19000 pin codes serving as an important part of ensuring smooth and effective delivery to the customers. Under this symbiotic model, the Kirana partners get an additional source of income, owing to the increased scale of orders during EORS. Myntra will also efficiently utilize all its Forward Distribution Centres (FDCs) for a smoother, hassle-free delivery process during and after EORS.
Talking about the 20th edition of the EORS, Neha Wali, Head of Growth and Revenue, Myntra, said, “We are thrilled to announce the arrival of the highly anticipated 20th edition of EORS. This marquee event has become a mainstay in revolutionizing the way India shops for fashion. With value on premium and international brands being among the key focus areas of this milestone edition, we have an exciting lineup of brands offering meticulously curated collections, catering to the ever-evolving preferences of our discerning shoppers. EORS-20 will showcase a 50% uptick in trend-first styles and we are expecting 1.35 million new customers to shop from our marquee event. We are grateful to our esteemed brand partners for their unbridled support in making this event bigger and better with every passing edition.”
