New Delhi, Aug 11: Vestige Marketing Pvt. Ltd., one of India’s direct-selling companies, has expanded its beauty portfolio with the launch of Vellino Blush You, a dewy cream stick blush, and three new shades of the Mistral of Milan True Define Eyeliner Pencil in Blue, Brown, and Green. The new products add to the company's range of beauty and personal care offerings.
Makeup, once associated with weddings, parties, and special events, has transitioned into an essential element of daily life. Today, everyday beauty products are increasingly taking precedence over event-based cosmetics. Vellino Blush You, the newly introduced dewy cream stick blush, is designed to provide buildable, long-lasting colour with a soft, natural-looking finish. The formulation contains Hyaluronic Acid, Peptides and Vitamin E and is designed to blend easily for a smooth, skin-like finish. The product is vegan and cruelty-free and is positioned for everyday use. The product has been developed around the growing preference for lightweight and natural-looking makeup. Its cream-stick format allows consumers to build colour according to their preferred look, while its lightweight, non-greasy formulation is designed for everyday wear and on-the-go touch-ups.
Alongside Vellino Blush You, three new shades of Mistral of Milan True Define Eyeliner Pencil - Blue, Brown and Green have also been introduced, explaining the concept of "one collection, infinite expressions." The new shades - Blue: defines confidence in motion, Green: defines fearless creativity and Brown: defines effortless luxury. All these shades expand the existing range and allow consumers to create different eye makeup looks. The pencils are designed for smooth application and long-lasting wear.
Commenting on the launches, Mr. Gautam Bali, Founder and Managing Director, Vestige Marketing Pvt. Ltd., said,
“Beauty is becoming increasingly personal, with consumers looking for products that are easy to use, versatile and suited to their everyday routines. With Vellino Blush You and the new Mistral of Milan eyeliner pencil shades, we are expanding our beauty portfolio with products that encourage consumers to express themselves in their own way. These launches reflect our focus on bringing relevant and accessible beauty solutions to our customers.”
The new products are now available across authorised Vestige distribution channels, the official website, and the mobile app.
