New Delhi, 05th November 2026: Omaxe Chowk is set to mark the Dhanteras season with ‘Dhanotsav – A Season of Shagun & Surprises’, a two-day initiative scheduled for November 5 and 6, 2026, in Chandni Chowk. As part of the celebration, customers purchasing jewellery worth ₹2 lakh or more during the campaign period will receive ₹2,000 worth of gift vouchers, assured gifts and an entry into the lucky draw. Three lucky winners will get an opportunity to win jewellery worth ₹2 lakh collectively. Adding an extra element of excitement to the festive occasion, the initiative celebrates the spirit of prosperity and the age-old tradition of purchasing gold and jewellery during Dhanteras.
Rooted in India's festive traditions, Dhanteras is an auspicious occasion for purchasing gold and jewellery. Omaxe Chowk brings together some of the most favourite and trusted jewellery brands under one roof, including Giri Zever Mahal Krishna, Bansal and Sons, Kisna, Kalyan Jewellers, Malabar Gold & Diamonds, Tanishq, CaratLane, Swa Diamonds and many more. From traditional designs to contemporary and bridal collections, shoppers can explore an extensive range of jewellery along with exciting Dhanteras offers and exclusive shopping rewards.
Across its jewellery portfolio, the destination caters to a range of consumer preferences and celebrations, from festive purchases and gifting to bridal collections and wedding shopping. Additionally, its location in Chandni Chowk further connects the offering with an area long associated with India's jewellery trade and a rich tradition of festive shopping.
Commenting on the initiative, Jatin Goel, Executive Director, Omaxe Group, said, “The way people approach jewellery shopping is closely connected to tradition, personal milestones and changing consumer aspirations. At Omaxe Chowk, we see an opportunity to bring these aspects together by creating a destination that reflects the heritage of Chandni Chowk while offering access to an established mix of jewellery brands. Our vision is to shape a retail environment where the legacy of the marketplace meets the expectations of contemporary consumers, with each visit offering something meaningful to discover. Importantly, Dhanotsav is a reflection of this approach, bringing the spirit of Dhanteras into the larger retail experience we are building at Omaxe Chowk. We see such initiatives as an important part of developing the destination into a vibrant retail and lifestyle address for Delhi NCR.”
With Dhanotsav, Omaxe Chowk continues to build on Chandni Chowk's longstanding association with jewellery retail, bringing renewed relevance to its traditional marketplace through contemporary consumer initiatives.
Further, the celebration reflects the destination's growing ambition to create a retail environment that connects the area's rich commercial heritage with today's changing shopper preferences.
