Delhi, Sep 21: Omaxe Chowk hosted Omaxe Beauty Land, a three-day beauty and lifestyle experience, bringing together leading beauty brands, expert-led masterclasses and interactive activities at the heart of Chandni Chowk.
The initiative attracted more than 4,000 visitors, reflecting growing consumer interest in beauty, personal style, wellness and experience-led retail formats across Delhi NCR.
The event featured participation from Swiss Beauty Select, Recode, Nykaa, Purplle, Ayouth Veda and Vrishvrindaa, giving visitors an opportunity to discover products, explore emerging trends and interact directly with participating brands.
Curated across three themes — The Make & Glam Edit, The Style Edit and The Glow Edit — Omaxe Beauty Land offered a diverse programme of expert-led sessions and creative experiences. The line-up included a makeup masterclass by Karishma Chauhan Panwar, a styling masterclass with Swati Jha, and a beauty nutrition masterclass by Shivani Kandwal.
The programme was complemented by hands-on activities such as crochet, jewellery-making, potli décor, bedazzling and candle-making, creating opportunities for visitors to participate, learn and experiment beyond conventional retail.
Commenting on the initiative, Jatin Goel, Executive Director, Omaxe Group, said:
“The way consumers engage with beauty is evolving, with discovery, experimentation and experience becoming increasingly important parts of the journey. At Omaxe Chowk, we want to create destinations that reflect these changing interests and offer people more reasons to experience the space beyond conventional shopping. Omaxe Beauty Land is an extension of that vision, bringing the energy of the beauty and lifestyle community to Chandni Chowk and creating a platform for brands and consumers to connect in a more engaging environment. We see experiences like these as an important part of building Omaxe Chowk into a destination that continues to offer something new to its visitors.”
Omaxe Beauty Land further strengthens Omaxe Chowk’s experiential retail proposition in Chandni Chowk, demonstrating how a retail destination can bring together commerce, lifestyle, learning and participation. By combining established beauty brands, expert-led sessions and interactive formats, the initiative added a fresh dimension to the visitor experience.
Through initiatives such as these, Omaxe Chowk continues to evolve beyond a conventional shopping destination, creating a more dynamic mix of retail, lifestyle, entertainment and participatory experiences for visitors.
