Mumbai, 28 September 2026: M·A·C Cosmetics India invites you to “Party in M·A·C” this festive season and turn up the drama with colour, artistry and the freedom to make beauty your own. The brand’s festive campaign captures the energy of getting ready, making an entrance and owning the moment - with bold looks, unexpected festive codes and unmistakable M·A·C attitude.
At the centre of the campaign is a new film featuring Tania Shroff, Nejm and Priya Jain. Moving from the first touch of makeup to the final entrance, the film showcases beauty close-ups, bold colour, luminous skin and defined eyes - capturing the artistry, energy and transformation behind every look.
For the festive season, M·A·C’s iconic black packaging takes on a new expression as it turns gold. Seven M·A·C favourites are reimagined in limited-edition gold packaging, alongside five limited-edition kits presented in exclusive outer boxes. Together, the collection brings a bold new perspective to M·A·C’s most recognisable products.
Following “Forever in M·A·C,” his first campaign created specifically for the Indian market, “Party in M·A·C” marks Nicola Formichetti’s second India campaign as Global Creative Director of M·A·C Cosmetics. Drawing on his work across fashion, music and culture, the campaign brings his distinctive creative perspective to one of India’s most expressive festive moments.
The campaign brings to life a selection of M·A·C’s signature products. M·A·Cximal Matte Lipstick in Timeless Taupe delivers rich, full-coverage colour in a sophisticated matte finish, while Locked Kiss Ink in Bonded With Teddy brings intense pigment and high-impact staying power to the lips. Extra Dimension Skinfinish in Static Bling catches the light with a dimensional, high-shine finish, adding luminosity and dimension to the complexion. For the eyes, Kajal Excess Longwear Smoky Eye Liner in Pitch delivers intense definition and bold colour, whether drawn sharp, smudged out or layered for added drama.
Together, these hero products capture the spirit of “Party in M·A·C”: colour, artistry, drama and the freedom to make the look entirely your own.
This festive season, Show Up. Stand Out. Party in M·A·C.
AVAILABILITY:
The M·A·C Cosmetics Festive Collection is available across leading retailers, including Nykaa, Sephora, Tira and Myntra.
