Aug 31: Dot & Key, India's fastest-growing D2C skincare brand, has launched a new campaign featuring brand ambassador Aditi Bhatia to unveil the upgraded formulation of its bestselling Vitamin C + E Super Bright Gel Moisturizer. The new formula is powered by a Quad Vitamin C System that combines four complementary types of Vitamin C working across different layers of the skin to deliver deeper, longer-lasting glow and even toned skin.
At the heart of the new Quad Vitamin C System formulation is THDA, a next-generation, fat-soluble form of Vitamin C that targets pigmentation at the source. Alongside it, Ethyl Ascorbic Acid helps visibly brighten and even skin tone, while Kakadu Plum and Blood Orange provide antioxidant-rich Vitamin C to support surface radiance and protect skin from everyday environmental stressors. The ultra-light gel moisturizer also features ingredients like Vitamin E and Shea Butter, and protects against blue-light induced oxidative stress.
Commenting on the film, Anisha Agarwal Saraf, Co-Founder & Chief Innovation Officer, Dot & Key Skincare said:
“Consumers today are increasingly looking for skincare that delivers visible results without adding complexity to their routines. With the new formulation of our Vitamin C + E Super Bright Gel Moisturizer, we wanted to take a familiar everyday essential and make it more effective by bringing together four forms of Vitamin C that work across different layers of the skin. The Quad Vitamin C System is designed to support a brighter, more even-looking complexion, while the lightweight gel texture makes it easy to incorporate into a daily routine. As we continue to innovate, our focus remains on creating science-backed, accessible skincare solutions that are thoughtfully formulated for the evolving needs of Indian consumers.”
The campaign is now live across digital and social platforms, reinforcing Dot & Key's commitment to making global standard skincare accessible to Indian consumers.
