Mumbai, April 15: Plum BodyLovin’, the six-year-old body care extension of new-age beauty brand Plum, has unveiled a refreshed independent identity with elevated, design-led packaging across its portfolio, marking a new growth phase for one of India’s fastest-growing body care brands.
The relaunch introduces 16 new products across four summer-themed collections, alongside the brand’s entry into the lip care category with playful, design-forward lip balms. The expansion reflects BodyLovin’s continued focus on expressive, sensorial beauty experiences.
At the core of the launch are four new fragrance-led collections, each built around contrasting scent profiles:
- Petals on the Rocks – floral notes blended with zesty citrus
- Boardroom in Bora Bora – dragon fruit fused with jasmine
- Matcha, But Disco – matcha with warm vanilla undertones
- Tropic Of Discussion – tropical breeze paired with creamy coconut
Each collection includes a shower gel, body lotion, and body mist designed for layering and mix-and-match use based on mood and preference.
The brand has also introduced Glassic Lip Balms, featuring high-shine finishes and collectible charm packaging. The range includes variants such as Gossippin’ Ginger Ale, Popcorn N’ Pilates, Kaapi Tiramisu, and Banoffee For Brekkie, offering tinted and gloss-based formulations.
With this relaunch, BodyLovin’ strengthens its positioning in body care while expanding its footprint across adjacent categories. Existing bestsellers—including Vanilla Caramello Body Lotion, Vanilla Vibes Body Mist, and Hawaiian Rumba Shower Gel—along with 50+ SKUs, will transition into the refreshed design language, creating a more unified and elevated portfolio.
The brand now scales to over 60 SKUs, priced between ₹350 and ₹700, maintaining accessibility while strengthening its premium sensorial positioning. The packaging overhaul introduces brighter, bolder visuals aimed at enhancing shelf presence and reinforcing brand recall.
Speaking on the relaunch, Shankar Prasad, Founder & CEO, Plum, said:
“BodyLovin’ has built strong consumer love across categories, and this next phase is about scaling that with a sharper, more distinctive identity. We’re doubling down on what makes the brand special, while building a stronger, more future-ready portfolio.”
Stuti Sethi, Brand Lead, Plum BodyLovin’, added:
“This rebrand is about letting BodyLovin’ be more expressive, defined, and intentional across fragrance, design, and experience. We are also leaning into summer with fresher, more playful fragrance worlds, while the move into lip care is a natural extension of our sensorial approach.”
With its latest relaunch, Plum BodyLovin’ aims to further strengthen its position as a category-defining body care brand in India’s evolving beauty and personal care market.
