Pune, October 2024: Altrove, the home decor brand renowned for its elegant and timeless design, is pleased to announce its exclusive collaboration with celebrated fashion stylist Rhea Kapoor. Launching in August 2024, this curated collection embodies Rhea’s distinctive style, characterised by an expert play of colour, and an effortlessly chic aesthetic. The collection features a thoughtfully selected range of table linens, bedding, cushion covers, and accessories, all crafted with a focus on natural materials and hues.
Showcasing a spirit of fun, versatility, and deep appreciation for design, the collection highlights include hand-quilted bedding, plush cotton matelassé coverlets, and hand-block printed cushions with contemporary flair. The accessories collection offers unique pieces like dowel wooden baskets and papier-mâché items in fresh earthy tones. All products are designed in-house and crafted by Indian artisans, championing the country’s talented craftsmen.
The colour palette spans jewel tones, earthy hues, and rich naturals, infusing living spaces with sophistication and creativity. This collaboration is a natural fit, as both Rhea and Altrove’s founder, Shreya Mantri, share a passion for quality, creativity, and craft. They aim to redefine native craft and create fashion-forward pieces with ethnic roots and global appeal.
The Rhea Kapoor x Altrove collection will be available exclusively online at starting on 22nd August, 2024. This collection seamlessly fuses fashion and interior styling, offering refined products to elevate everyday living. It’s a mix of staples and statement pieces, allowing customers to reflect their personal style in their living spaces.
