14th Mar 2023: This March, the Russian capital became the pulsating heart of the fashion world by hosting the Moscow Fashion Week (MFW), which brought together over 120 designers from across the globe. With an impressive lineup from not just Russia but Brazil, Indonesia, China, India, Turkey, South Africa, Costa Rica, Ethiopia, and Egypt, MFW was more than just another fashion week; it represented a confluence of global talents and emerging markets.
Recently, Moscow has carved out a name for itself as an international launchpad for designers on the rise. With local brands witnessing a surge of 10-15% growth annually in Russia’s fashion scene, the event provided an opening for international labels to unveil their latest creations and weave crucial business ties across borders. With coverage in over 50 countries, including key markets in Europe and America, MFW’s reach is truly global, streaming across an array of digital platforms to fashion aficionados worldwide.
This year’s event was held at two iconic locales: the ‘Manege’, an exhibition hall famed for its proximity to historical landmarks like the Kremlin and Red Square, and the spectacular international RUSSIA EXPO at VDNH.
The kickoff saw a gathering brimming with media and who’s who of the fashion industry, not to mention the front-row presence of international celebrities. Italian film icon Ornella Muti, hailed for her roles in cult films Gordon Flash and Oscar, was spotted cheering for her daughter, Naike Rivelli, as she strutted down the runway for Russian brand Maison ESVE. Meanwhile, Chinese actress Lily Ji, known for her roles in Pacific Rim: Uprising and Skiptrace, brought to Moscow her collection of traditional vintage Chinese dresses, honoring her heritage and expanding the cultural tapestry of the week.
Russian designers were seen merging heritage with innovation; for instance, Ermi integrated ancient costume designs with modern textiles, while the young Moscow label BITTE__RUHE dove into the mermaid core aesthetic with its lineup of dresses and trousers. Adding to this diversity, the brand KUZINA received applause for its inclusive approach, featuring models with Down syndrome — a testament to Moscow Fashion Week’s broadened horizons.
The international appeal was bolstered with the Indonesian brand IRMASARI JOEDAWINATA introducing a collection inspired by the mystic ocean shores, embracing the modest fashion trend that is gaining traction globally, including Russia.
Attracting over 70,000 attendees and 5 million online viewers each season, MFW offers an unparalleled platform for designers aiming to captivate a global audience. Beyond the runway, the event encompassed a professional showroom attracting hundreds of boutiques, a rich program of lectures and masterclasses, and even a festival celebrating fashion in film.
Each year, Moscow Fashion Week not only fortifies its international standing but also celebrates the rich tapestry of Russian and global cultures, making it an essential mark on the international fashion calendar.
