February 14th 2025: Valentine’s Day is often tied to grand gestures and traditional expressions of love—but what if love didn’t have to fit into a box? This Valentine’s, Bombay Shaving Company is breaking the mold with its latest campaign, ‘Love However’—a fresh, heartfelt take on celebrating non-stereotypical expressions of love. The brand recognizes that today’s generation values authenticity: With the ‘ Love However’ campaign, Bombay Shaving Company embraces this evolving definition of love, encouraging people to celebrate connections on their own terms.
Bringing this idea to life, the film opens with a boy waking up from deep sleep and turning to the other side of the bed, discovering a Bombay Shaving Company fragrance gift set with a handwritten note. Curious, he picks it up and reads: “Last night was fun! Happy Valentine’s Day XOXO.” A quiet smile forms on his face as he opens the gift. Upon spraying the perfume on his wrist, and inhaling the fragrance, the text on the screen appears: Love, however! Express it with Bombay Shaving Company Valentine’s Day Gifts. Leaving the viewer tantalized and guessing on the nature of the relationship.
This year Shaving Company has also taken a fresher approach than most brands to amplify their Valentine’s Day campaign, reaching young audiences through new media like Snapchat, collaborating with authentically GenZ Influencers who speak about first-time experiences and even making their product offering more relevant with the Play and Slay Trimmer Kit, Wanderlust perfume kit and Travel Shaving Kit for that all have proven to be Top Hits with younger customers.
Commenting on this new brand campaign, Gauri Malhotra, Chief Marketing Officer at Bombay Shaving Company, said “We’re building a Bros for Bros, peer-to-peer brand that provides a safe space for our customers to express their individuality and enables them to express themselves limitlessly with our products. The “Love However” campaign falls beautifully into this world, and im really looking forward to a lot of Consumer Love for the Brand through honest and spontaneous campaigns like this one””
Bombay Shaving Company Valentine’s Day Gifts are available on Blinkit, Zepto, Amazon, Flipkart, bombayshavingcompany.com and
