Virgio, a sustainable homegrown brand committed to providing high-quality products crafted from earth-friendly fabrics, has reevaluated the Black Friday hype and challenged the conventional sales model. In line with its ongoing commitment to promoting sustainable fashion, the company has introduced its 100% transparency initiative, which has received widespread support and praise from netizens. From detailed price breakdowns to fair policies and an unwavering commitment to the planet’s well-being, Virgio’s Black Friday strategy reflects the brand’s core values of sustainability, deeply embedded in their messaging.
Virgio’s transparency policy has also educated customers about the often-hidden practices within the fashion industry. It exposes the malpractices of brands who cut corners by using cheap labor and low-quality materials to reduce production costs, only to offer products at exorbitant discounts. This signifies how high mark-ups enable brands to offer steep discounts while Virgio refrains to join the discount frenzy that contributes to overconsumption, waste, and unethical labor practices.
This ground-breaking tangent provides consumers with a clear break-down of the costs incurred for each garment through the production process. Through this, Virgio aims to foster a deeper sense of conscience and consciousness among consumers, empowering them to make informed choices about their fashion purchases driven by sustainability and fair policies. Consumers are now empowered with detailed information, allowing them to see exactly how their purchase supports the ethical production of fashion and how their money is allocated at every stage.