New Delhi, October 5, 2024 – Underdoggs, India’s premier sports bar and entertainment chain, is entering a transformative phase of expansion, having signed 10 new locations in 2024. This rapid growth trajectory will result in a 200% increase in outlets, totaling 30 establishments by the end of 2025. The company is also preparing for overseas growth, targeting Dubai and London to introduce its unique blend of sports, entertainment, and dining to a wider audience.
As of September 2024, Underdoggs boasts four thriving outlets in New Delhi, Ludhiana, Goa, and Bengaluru. The brand is set to further cement its footprint in India with eight new outlets slated to open in Indore, Noida, Sri Ganganagar, Dehradun, Hyderabad, Raipur, Gurgaon, and a second location in Bengaluru.
This impressive expansion, reflecting a 50% increase in locations this year alone, underscores Underdoggs’ commitment to becoming India’s leading sports and entertainment brand, with an ambitious goal of tripling its footprint by 2025.
Sarthak Sidana, Director, Underdoggs stated, “As we continue our aggressive expansion in India, we’re equally excited to bring the Underdoggs experience to foreign markets. Having delivered a taste of diverse flavors and experiences to our Indian patrons, we’re confident that even the new locations will embrace our unique concept with open arms. Our focus will remain on creating memorable experiences for every guest, no matter where they are.”
Sidana added, “This global move is not just about scaling up—it’s about maintaining our commitment to offering world-class service, quality, and entertainment, tailored to meet the expectations of our international clientele.”
As Underdoggs strengthens its foothold in India, these international expansions are a key part of Underdoggs’ broader strategy to take its unique blend of sports, entertainment, and dining to a global audience.
Since its inception, Underdoggs has fostered a community where each visit feels like an event. From global cuisines, innovative cocktails, quiz nights and live music to bar games like pool, foosball, and darts, the brand is redefining the sports bar experience.