New Delhi, 10th June 2024: Marking the beginning of his European tour, Grammy Nominated singer, songwriter, and actor Troye Sivan has dropped an exclusive behind-the-scenes video. The film sees him celebrating the launch of his new Honey – Remix EP with Magnum® and a host of celebrity friends during the Magnum® Wherever Pleasure Takes You party at this year’s Cannes Film Festival.
The video, which was published on his official YouTube Channel https://youtu.be/sIxJGfeOSeI this morning, shows exclusive behinds the scenes footage of celebrity stars including Victoria Secret Model Romee Strijd, Gossip Girl royalty Kelly Rutherford and the Godfather of Punk Iggy Pop as they danced the night away in the exclusive beach front party on la Croisette.
A euphoric evening of indulgence and pleasure, Magnum welcomed Sobhita Dhulipala and celebrities, as they celebrated this year’s partnership between the luxury ice cream brand, and Troye Sivan who collaborated to create three mood-inspired remixes of his song “Honey”, encouraging Pleasure Seekers across the world to embrace Wherever Pleasure Takes You.
The star-studded affair is one of the most sought-after RSVP list on the Croisette bringing together the biggest name drops on the red carpet for an evening of decadent indulgence.
The official backing track to the exclusive video features the Honey Euphoria Remix, which Sivan worked on with Grammy award-winning music producer Mura Masa. During an exclusive listening party for the Honey – Remix EP live from the Magnum® Cannes Beach, Troye spoke about the creative collaboration between the two music trailblazers: “With music, it’s easy to get one thing right, maybe a lyric that says how you feel, or a production that sounds like what you want, but to get everything right? That’s when you can really say you’ve captured a mood or a feeling which is the real challenge and what we’re trying to achieve with our music.”
During the live event, Troye revealed his sights on his next potential collaboration opportunity teasing potential upcoming work with Ariana Grande, BTS’ Jimin, and a potential collab with 2024’s current queen of pop, Sabrina Carpenter.
The #WhereverPleasureTakesYou campaign invites Pleasure Seekers around the world to embark on an indulgent journey through these exciting new flavour innovations – each designed to capture your imagination and inspire you to enjoy a journey of pleasure, wherever it takes you.
Watch the full behind-the-scenes edit of the #WhereverPleasureTakesYou Cannes party on Troye