13th Aug 2024 Mumbai, Maharashtra, India MAAC, a premiere institute and a pioneer in high-end 3D animation Gaming & VFX training, organized “100 Hours” – a Challenge to make Animated Movies and Mobile Filmmaking for the students of MAAC, pan India. The theme for this Challenge for both categories was “Kindness: Small Acts, Big Impact”, which commenced on 27th March 2024 and concluded in the evening of 31st March 2024. The event comprised a creative movie-making marathon where students relentlessly worked in teams and created 30 seconds of animated short movies and, 60 seconds of mobile filmmaking using their IOS/androids uninterruptedly for 100 hours (i.e. approx. 4.2 days without a break).
During the event, the participating students received 1400 man-hours of expert guidance during the filmmaking process and hands-on experience on a production pipeline from start to end including pre-production, production, and post-production in 3D Animation. As part of this Creative filmmaking Marathon which lasted 100 Hours, students got to witness a one-of-a-kind experience working towards an output of an animated/mobile-made short film. The mobile film-making category was introduced for, the second time this year considering the significant consumption of content in the form of reels and short films by the youth.
The tech challenge saw high participation, with over 180+ teams (5 students per team) who created 180+ animated short films & Mobile short films. This means, nearly 900+ students (90000 man-hours) collectively created over 9000 seconds of films in 100 hours. (Students created 3000 seconds of Animation short films and 6000 seconds of short films in mobile filmmaking). The design of this tech challenge is based on the 360 Degree Skills Advantage principle of MAAC which puts student’s skills & talent to test and evaluates their preparedness for jobs in the industry. A student through this challenge gets to experience a real-life work scenario and monitor progress in line with the time given to complete the task while using various relevant software and back-end support extended by the centres. The challenge also gives them a hands-on experience of working in a professional studio-like environment making them highly skilled and workforce-ready from day one.
Kallol Mukherjee, Executive Vice President, International Business, Domestic MAAC & Aptech Learning said, “MAAC 100 Hours isn’t just a competition; it’s a testament to the spirit of our students. It’s about late nights, endless cups of coffee, and a passion that drives them forward. Witnessing their dedication and creativity reminds us why we love what we do. These students aren’t just learning; they’re thriving. As they pour their hearts into their projects, they’re not just honing their skills; they’re shaping their futures. Each moment of this exhilarating challenge is a step closer to their dreams. It’s in these moments of pressure that we see their true colours shine brightest. And as they push themselves to meet deadlines and overcome obstacles, they’re not just preparing for a career; they’re becoming the industry leaders of tomorrow. MAAC 100 Hours is more than a competition; it’s a celebration of resilience, creativity, and maximising potential.”
Winners of the competition will receive a cash prize, a memento, and a Certification of Merit. Additionally, all student participants will be granted a certificate of participation.
Through its top-notch curriculum and comprehensive skill set including technical prowess, industry acumen, creativity, teamwork, adeptness with deadlines, resilience, and personality development, MAAC consistently hones students’ abilities across various facets of the Media & Entertainment Industry, including 3D Animation, VFX, Gaming, and Multimedia & Broadcast. MAAC underscores the significance of initiatives like “100 hours” in not only equipping young individuals with essential skills but also priming them for prosperous careers in the Media & Entertainment sector.
