Kolkata, 7th October: In recognition of Breast Cancer Awareness Month, HCG Cancer Centre Kolkata, in partnership with Decathlon, organized the Festival Run 2024 to promote breast cancer awareness and highlight the importance of early detection. The event, which commenced and concluded at Decathlon, Salt Lake, Sector V, was flagged off by Debashis Sen, Former IAS officer, CMD of Hidco and Founder Director & CEO of New Bengal Consulting, alongside Dr. Amarjeet Singh, Chief Operating Officer of HCG Cancer Centre Kolkata. Covering a distance of 5 km, the run saw over 1,000 plus enthusiastic participants, including healthcare professionals, HCG staff, and members of the community.
The run was followed by an energetic flash mob, with participants dressed in costumes inspired by Michael Jackson’s iconic song “Dangerous.” The performance brought a vibrant twist to traditional awareness campaigns, as dancers held placards promoting breast cancer awareness, echoing the powerful message to “Beat It” through early screening and prevention.
Commenting on the partnership, Sunil Malani, Event Coordinator, Decathlon India, said, “At Decathlon, we believe in promoting an active lifestyle, not just for physical health but for overall well-being. Joining hands with HCG Cancer Centre Kolkata to raise awareness about breast cancer aligns with our core values of community engagement and social responsibility. This run is not just about fitness; it’s about fostering a sense of solidarity and encouraging preventive health practices, and we are thrilled to see the positive outcome.”
Prateek Jain, Business Head, East and AP Regions, HealthCare Global Enterprises Limited, emphasized the significance of this collaboration, saying, “At HCG, we are committed to driving impactful change within the community through awareness and education. This event was not just about raising awareness of breast cancer but also about empowering communities with the knowledge of timely screening, which is crucial in saving lives. Partnering with Decathlon reflects our shared vision to create a healthier, cancer-aware society. We are thrilled with the turnout and the enthusiastic participation, as it signifies a collective step towards ensuring early detection and treatment of breast cancer—essential to making a real difference.”
Dr. Amarjeet Singh, Chief Operating Officer of HCG Cancer Centre Kolkata, added, “Our mission at HCG is to provide world-class cancer care while fostering greater awareness about early detection and prevention. By combining our expertise with Decathlon’s commitment to community wellness, we aim to encourage proactive health practices. The overwhelming response to this event underscores the power of collective action in spreading awareness and educating individuals about the critical importance of regular screening and timely intervention in the fight against breast cancer.”
HCG Cancer Centre Kolkata remains steadfast in its mission to drive breast cancer awareness, promote early detection, and provide comprehensive care. HCG and Decathlon extend their heartfelt gratitude to all participants for their commitment to the cause and look forward to continuing their work in the fight against breast cancer.