2nd January 2025: Bonjour Socks, India’s leading socks brand, is thrilled to unveil its latest innovation – the Bamboo Socks range. Designed with an eco-friendly and sustainable fabric, this new collection promises a blend of comfort, style, and utility, making it the perfect New Year gift for your feet.
The Bamboo Socks range features multiple color options and boasts unique qualities such as odour resistance, breathability, and durability, catering to the evolving needs of today’s consumers. Bamboo, known for its natural antibacterial properties, ensures that these socks provide a fresh and hygienic experience throughout the day.
To celebrate this launch, Bonjour is kicking off its bold and innovative “7 Days No Smell” campaign. The campaign features an engaging short film that highlights the remarkable odour-resistant quality of the Bamboo Socks, showcasing their ability to remain fresh even after seven days of wear. The campaign aligns perfectly with the spirit of the New Year, encouraging individuals to step confidently into 2025.
Speaking about the launch, Mr. Rajkumar Jain, Managing Director of Bonjour Socks, said, “At Bonjour, we are committed to innovation and sustainability. Our new Bamboo Socks range is a testament to this vision, offering customers a product that is not only eco-friendly but also high-performing. With the ‘7 Days No Smell’ campaign, we aim to inspire confidence and provide a delightful solution for daily comfort and hygiene. This New Year, we invite everyone to embrace a fresh start with Bonjour.”
The Bamboo Socks range will be available at affordable prices across Bonjour’s retail outlets and online stores. The brand invites everyone to experience the next level of comfort and sustainability with this revolutionary product.