20th May 2024, Delhi/NCR: Earthy Tweens, a renowned sustainable clothing brand, is thrilled to announce its debut on Myntra, India’s largest fashion and lifestyle platform. Earthy Tweens is committed to offering sustainable and trendy clothing and brings its exquisite collection of Baby Wear, Kids’ Wear, and Women’s Wear to discerning shoppers. The brand is listed on Myntra under their private label, BAESD, which is Myntra’s in-house brand.
The diverse collection from Earthy Tweens boasts unique USPs like sustainability, quality craftsmanship, trendy designs, versatile options, and comfortable fits. Further, it features key elements such as floral embroidery, pintuck mandarin collars, pastel parchment, geometric prints, floral prints, and polka dot patterns; each piece exemplifies the brand’s dedication to fashion-forward eco-consciousness.
Mr. Nishant Kumar, CEO of Earthy Tweens, expressed, “Our collaboration with Myntra marks an exciting milestone in our journey to offer sustainable fashion to a wider audience. Our ethos revolves around combining style with sustainability, and through Myntra, we aim to reach more individuals who prioritize ethical and eco-friendly clothing choices.”
Ruchi Sahay, CPO of Earthy Tweens, added, “Choosing Earthy Tweens means choosing sustainable clothing for both our mothers and Mother Earth. We’re proud to offer fashion that not only looks good but also contributes to a greener, more sustainable future. Through our debut on Myntra, we look forward to offering skin-friendly clothes and contributing to a greener planet.”