UNITED STATES (April 24, 2024) – Soorty, a leading denim manufacturing powerhouse committed to sustainable practices, proudly announces its collaboration with zero waste designer Decode to present TwoTa – a modern reinterpretation of the iconic jumpsuit, inspired by the visionary work of Italian futurist artist Ernesto Michahelles, famously known as Thayaht.
In 1920, amidst the winds of change sweeping across post-war Europe, Thayaht revolutionized the fashion landscape with his innovative design, the jumpsuit – or as he coined it, the ‘TuTa’. Rooted in necessity, creativity, and a spirit of inclusivity, Thayaht’s jumpsuit transcended elitist fashion norms, embodying simplicity and accessibility for all.
Drawing inspiration from this timeless legacy, Soorty and Decode unite to craft TwoTa, infusing it with a contemporary ethos of sustainability and zero waste. Through this partnership, homage is paid to Thayaht’s pioneering vision while advancing responsible manufacturing practices for the modern era.
TwoTa is more than just a garment; it’s a testament to Soorty and Decode’s commitment to sustainability, inclusivity, and honoring the heritage of Italian fashion. Utilizing SOORTY’s best-selling authentic character denim fabric, Splash ZWW Classic Blue – a blend of SOCI and Second Life PCWTM organic and recycled cotton – every stitch embodies dedication to eco-consciousness. Employing state-of-the-art Zero Waste Water technology for dyeing and finishing, water usage is reduced by an impressive 90%, setting new standards for environmental stewardship in the fashion industry.
Decode’s expertise in zero waste design further elevates TwoTa, with a meticulously engineered pattern that minimizes fabric wastage without compromising on style or comfort. The result is a garment that not only honors Thayaht’s vision of color choice and vibrancy but also champions sustainability at every stage of its creation.
As TwoTa is unveiled, all are invited to join in celebrating a new chapter in the story of the jumpsuit. A chapter defined by sustainability, inclusivity, and a reverence for the pioneering spirit that continues to inspire us all.
For more information about TwoTa and Soorty’s commitment to sustainability or any questions, please contact sam@michelemariepr.com