Hyderabad, 23 May 2024 – Shoppers Stop, India’s premium fashion, beauty, and gifting omnichannel destination is excited to announce a significant milestone in its journey: the attainment of 10 million loyal First Citizen Club members. This achievement underscores Shoppers Stop’s unwavering commitment to offer the best customer experience and strengthen its position as a leader in the retail industry.
The First Citizen Club is the country’s longest running paid loyalty program. Since its inception, First Citizens Club has been at the heart of Shoppers Stop’s customer engagement strategy, offering unparalleled benefits and exclusive privileges to its members.
These include tailor-made offers, priority access to sales and new collections, exclusive invitations to events, and special birthday offers. Members also benefit from Shoppers Stop’s Personal Shopper service for personalised guidance. These comprehensive perks underscore Shoppers Stop’s commitment to delivering an exceptional shopping experience, making First Citizen Club an integral part of its customers’ retail journey.
The First Citizen Club offers tiered membership levels, with the Black Card tier being the most prestigious. Black Card tier members enjoy the highest level of benefits, including enhanced reward points that allow for faster accumulation, personal shopper, lounge access, a separate billing queue and trial room, exclusive deals and discounts accessible before anyone else, and invitations to luxury events and experiences curated exclusively for them.
“We are proud to celebrate this incredible milestone of 10 million First Citizen Club members. It is a testament to the trust and loyalty our customers have placed in us over the years,” Said Shwetal Basu, Customer Care Associate, Chief Marketing and Communication Officer at Shoppers Stop. “At Shoppers Stop, we believe in celebrating milestones not just as achievements, but as milestones of a journey shared with our valued customers. We take this opportunity to thank all our First Citizen Club members, for being a part of this success journey by bestowing their love, trust and loyalty upon us.”
To commemorate this momentous occasion and show appreciation to its valued customers, Shoppers Stop is celebrating the moment, by celebrating its First Citizen Club members with special invitations, lucky draw, scratch cards, selfie booths, engagements in store, free makeovers, exclusive offers from brands and lots more. Its nothing less than a festival that Shoppers Stop stores are celebrating