Madurai, September 05, 2024: Ethnic apparel retailer Sai Silks Kalamandir Ltd (SSKL) has launched its 63rd store under Kancheepuram Varamahalakshmi Silks format in Madurai, located opposite Saravana Stores in Mattuthavani Main Road.
The newly inaugurated store by Sri Valar Sri Harihara Sri Gnanasambanda Desika Paramasariya Swamigal is 12th store in Tamil Nadu and 63rd store of the company. The store offers premium ethnic sarees & handlooms for wedding & occasion wear. The product portfolio comprises premium sarees such as Kancheepuram Silk Sarees, Banarasi, Patola, Kota, Paithani, Organza, Kuppadam, ikkat, bandhani, and many more.
Kancheepuram Varamahalakshmi Silks is known for its premium high quality silk sarees at very affordable prices. The brand offers the lowest prices in the market on all varieties of sarees. The brand has its own looms and designs which help them in offering the best of the best prices. The brand is known for its PQR offering which is best PRICE, premium QUALITY, wide RANGE.
Prasad Chalavadi, Managing Director, Sai Silks Kalamandir Ltd said, “We are delighted to strengthen our retail footprint in southern India by opening 12th store in Tamil Nadu. This shows our commitment to Tamil Nadu for delivering much needed growth by expanding our presence in ever growing ethnic wear market in Tamil Nadu. We believe in the potential of the Tamil Nadu market, and with this store opening we are further establishing ourselves in this dynamic region.”
The first Varamahalakshmi format store was established in 2011 in Chickpet, Bengaluru, providing customers the famous Kancheepuram silk sarees and other handloom and occasion wear sarees under one roof.