13th November 2025, Mumbai: Get ready to glow up because when fashion’s cool-girl energy meets K-beauty brilliance, the vibe officially shifts. This season, ONLY and LANEIGE join forces for a first-of-its-kind collaboration celebrating style, self-care, and everything Gen Z girl-coded.
A love letter to pop culture, confidence, and community, this partnership brings together two icons; one redefining what it means to dress cool, and the other mastering that dewy, just-got-my-life-together glow.
The collaboration embodies “The Vibe Shift” – a cultural moment that captures how fashion and beauty are evolving into joyful forms of self-expression. Think: clean-girl aesthetic meets effortless style, where glossy lips, glowing skin, and signature denim blend into one radiant mood.
From ONLY’s winter must-haves and premium fits to LANEIGE’s cult-favourite skincare heroes – Lip Glowy Balms, Water Sleeping Masks, and Tinted Lip Serums — this collaboration is your cue to look good, feel good, and glow harder.
With its pastel-meets-metallic palette and playful, high-energy spirit, the campaign merges ONLY’s cool-girl codes with LANEIGE’s luminous beauty universe. It comes to life through immersive in-store experiences, interactive influencer moments, and exclusive offers on Myntra, promising to be the fashion and beauty moment of the season.
Mini Sood Banerjee, Assistant Director & Head of Marketing at AmorePacific India, shared her excitement about the collaboration: “LANEIGE has always stood for confidence, radiance, and self-expression- qualities that resonate strongly with India’s young, style-forward consumers. Partnering with ONLY allows us to merge the worlds of beauty and fashion in a way that feels fresh, playful, and authentically Gen Z. Together, we’re not just launching a collaboration; we’re creating a cultural moment that celebrates individuality and glow in every form.”
At its heart, ONLY x LANEIGE is about more than what you wear or apply; it’s about how you feel – confident, carefree, and always camera-ready. With special giveaways, contests, and exclusive Myntra offers, the collaboration celebrates self-care and self-expression as the ultimate power pair.
The ONLY x LANEIGE “Vibe Shift” experience kicks off on November 12 at the ONLY Store, Palladium Mumbai, and online exclusively on Myntra, accompanied by special event goodies and curated offers.