What’s louder than a viral trend and harder to escape than your favourite influencer’s GRWM? Nykaa’s unapologetic Pink Friday takeover. India’s biggest beauty sale just hit the streets, literally, with over 300+ high-impact OOH spots across Mumbai, Delhi NCR and Bangalore turning into an all-out Pink Friday playground.
Frontlined by Deepika Padukone for Nykaa, Rasha Thadani for Nykaa Cosmetics, and Sobhita Dhulipala for Charlotte Tilbury, the message is crystal clear: if it’s trending, iconic, or about to break the internet, Nykaa is where you’ll discover it first.
In Mumbai, Pink Friday energy beams from Bandra Turner Road & Link Road to Lower Parel, Worli Sea Face, Carter Road, and even the full Mumbai Metro wraps, lighting up the city. Delhi NCR gets its own glow-up with unmissable placements from Punjabi Bagh Flyover, Pacific Mall Jasola, Rajouri Garden, Dwarka, South Ex, Lajpat Nagar, plus Blue & Yellow Line metro wraps and station domination across Hauz Khas, AIIMS, Saket, Green Park and more. Bangalore stays bold with takeovers across Koramangala, Indiranagar, Bannerghatta, Sarjapur, Yelahanka, and key airport and ORR routes, ensuring every commuter, coder, creator, and caffeine-seeker gets the memo.
From metro wraps to mall facades, flyovers to digital hotspots, Nykaa has turned every corner into a Pink Friday moment, because when it comes to beauty, buzz and culture-shaping discovery, Nykaa always gets there first.