11th September 2024: Kingdom of White, India’s first all-white lifestyle brand, proudly announces the launch of its latest collection, “Shades Of White”. This new offering presents a luxurious and redefined approach to resort wear, emphasizing the brand’s commitment to timeless, all-white styles. Kingdom of White now introduces 11 distinct shades of white, crafting a collection that marries sophistication with a relaxed, effortless vibe. This collection is designed for the modern traveler who seeks both style and comfort in every setting.
Shades Of White collection reimagines resort living through a spectrum of white hues, each thoughtfully designed to capture the essence of different moments in a vacationer’s day—from tranquil mornings by the beach to elegant evenings under the stars. Kingdom of White continues to push the boundaries of versatility with this collection, featuring silhouettes that combine soft, drop-shoulder fits with breathable, lightweight fabrics, ensuring a seamless blend of comfort and style.
Shades Of White Collection is a curated selection of essential pieces that promise to elevate any traveler’s wardrobe. From sumptuously soft knit tees to impeccably tailored shirts, each garment in the collection is a testament to the brand’s meticulous attention to detail and dedication to quality. The relaxed-fit bottom wear ensures ease of movement, while the artisanal craftsmanship of the knit tees, with their clean lines and airy materials, makes them ideal for warm, sun-soaked days. The shirts introduce unique textures and patterns, offering a contemporary twist on classic resort attire.
Commenting on the launch, Vineet Haralalka, CEO of Kingdom of White, said, “Shades Of White Collection marks an exciting new chapter in our brand’s journey. We aimed to redefine the concept of white, offering an evolving narrative for the discerning man who appreciates the finer things in life. This collection blends premium fabrics with effortless fits, focusing on thoughtful details and on-trend designs that resonate with the spirit of the modern traveler.”
Whether it’s a stroll on sun-drenched streets or a serene seaside dinner, the Shades Of White Collection embodies the essence of refined resort living. Kingdom of White invites you to explore a new dimension of white, where simplicity meets sophistication in every piece.