National, 26th February 2024: Heftyverse, an innovative Metaverse initiative by Hungama Digital Media, joins hands with Van Heusen, India’s premium fashion powerhouse brand for men and women from Aditya Birla Fashion and Retail Limited to redefine the online shopping experience by leveraging the power of 3D worlds. Through this ground-breaking collaboration, Heftyverse offers users a one-of-its-kind fusion of entertainment and fashion.
Hungama and Aditya Birla Fashion and Retail Limited are set to kick off this collaboration by introducing Van Heusen to the platform, infusing personal expression and variety in virtual fashion. At the heart of Heftyverse’s offerings is Avatar Customization, which allows users to personalize their avatars with outfits and styles from Van Heusen.
This unique collaboration will not only help users style their Avatars but will also allow users to share their stylized looks on social media. Users will also be able to buy the Van Heusen styles offered on Hevtyverse in real life on Van Heusen’s brand website, effortlessly transitioning between the virtual world to the physical. This purposeful move aims to drive platform adoption, enhance user engagement, and encourage e-commerce transactions. Beyond spotlighting a renowned brand and integrating diverse styles, this collaboration also marks a significant milestone in Heftyverse’s evolution, redefining virtual fashion and promising users an unparalleled online shopping experience. The platform Heftyverse has been developed in partnership with Ink In Caps.
Expressing his excitement on the launch, Neeraj Roy, Founder and MD, Hungama Digital Media, said, “Teaming up with Aditya Birla Fashion and Retail Limited for this exciting initiative marks a significant milestone for Heftyverse and Hungama Digital Entertainment. This collaborative effort propels us into the immersive world of the Metaverse, where digital fashion and captivating experiences seamlessly merge. Our objective is to redefine the landscape of online shopping by offering users an electrifying fusion of entertainment and fashion within Heftyverse. This launch is a testament to our relentless drive to break barriers and nurture innovation, ensuring our users are always at the forefront of the dynamic digital space.”
Abhay Bahugune, COO, Van Heusen said, “We are pleased to collaborate with Hungama’s Heftyverse, a partnership that further strengthens our brand’s commitment to innovation. With this initiative, we aim to elevate the intersection of fashion and digital entertainment, creating a synergy that resonates with the dynamic lifestyles of our discerning new-age consumers.”
Manish Kakkar – Director – Ink In Caps “We are excited about this innovative venture. Through our partnership, we aim to seamlessly elevate the online shopping experience by integrating immersive technology. This collaboration reflects our commitment to pushing boundaries and delivering cutting-edge solutions to enhance user engagement and satisfaction. We look forward to continuing our successful partnership and delivering exceptional results together.”
