New York, NY – July 25, 2024 – Soorty Enterprises, a global leader in sustainable denim production, celebrated the success of its second biannual SpaceD event, held on July 16, 2024. Themed “Collectively Better: Shaping Future Possibilities,” the event brought together industry experts, aspiring students, and key stakeholders who share a passion for sustainable fashion and innovation.
Attendees had the valuable opportunity to engage with the responsible materials showcased at Soorty’s Denim Curiosity Table. Designed to be a hands-on experience, the display allows people to experience firsthand the raw materials, processes, and innovative fabrics shaping the future of sustainable denim, and enabling them to make informed decisions. The event also featured valuable partnerships represented by capsule collections, and panels & presentations from industry leaders, sparking meaningful discussions on transforming the supply chain into a value chain.
Key Collaborations Highlighted:
Soorty x Lycra Company on ShapeSync: A groundbreaking denim technology that provides an invisible targeted shaping solution that caters to all sizes, shapes, and body types. Developed from real consumer needs and desires, ShapeSync represents the future of inclusive and innovative fashion. Soorty is The LYCRA Company’s exclusive pilot strategic innovation partner in Pakistan and is currently the only vertical manufacturer on the project.
Soorty x Lenzing: The capsule collection emphasizes circularity and durability, featuring indigo modal for deeper shades, Ecovero Refibra for enhanced circularity, and blends of Tencel and Second Life (Soorty’s own recycled cotton solutions brand). These fabrics deliver a soft hand feel with authentic looks, providing added comfort for garments that will become the wearer’s favorite go-to items in their wardrobe.
Soorty x Tonello x Officina39: This partnership exemplifies supply chain innovation with purpose, showcasing how smart chemicals from Officina39 and advanced machinery from Tonello are utilized to produce unique, high-quality, sustainable denim products with Soorty’s vertically integrated set-up. Collaboration across different levels of the supply chain is essential for creating a sustainable future in the fashion industry. By working together towards a common goal, Soorty, Tonello, and Officina39 can integrate their expertise and technologies to reduce environmental impact, enhance product quality, and promote transparency.
The renowned expert in denim trends Miles Johnson captivated the audience with an exclusive SS26 trends report. His presentation offered attendees an insightful glimpse into the future of denim fashion, highlighting upcoming styles, innovative materials, and sustainable practices poised to shape the industry. Johnson’s expertise and forward-thinking perspective provided valuable knowledge that attendees can leverage in their work, inspiring new ideas and approaches to denim design and production.
“Through their strategic supply chain partnership, Soorty and Lenzing are innovating together, demonstrating the importance of collaboration in driving sustainable advancements. The SpaceD event highlights this commitment, showcasing the crucial role of unified efforts in shaping a greener future. Our joint collection focuses on the circularity and durability of denim, emphasizing our dedication to creating long-lasting, sustainable fashion.” – Tuncay Kılıçkan, Head of Global Business Development for Denim, Lenzing
“It’s always exciting”, comments Andrea Venier, Managing Director Officina39, “to work in collaboration with remarkable partners like Soorty and Tonello: we share the same goals, as our companies firmly believe that the present and future of the fashion industry lies in innovation and technology to reduce the impacts without compromise. We love to explore the possibilities of our products and processes combined with the innovative technologies of leaders companies in the market. Together, with creativity and expertise we created a unique collection” – Andrea Venier, Managing Director Officina39
“Soorty is collaborative by nature; we deeply value our partnerships within the denim community. SpaceD was designed to be a platform to celebrate these bonds, and it has successfully achieved that. By working closely with industry leaders and creatives from around the world who share our vision for the future, we are creating a kinder version of denim that aligns with our shared goals for sustainability and progress. Together, we strive to innovate, driven by purpose and a commitment to meaningful changes that define future possibilities.” – Eda Dikmen, Sr Marketing & Communications Manager, Soorty
“Change can only be achieved through collective effort, which is why the collaboration with Soorty and Officina39 is so important. Together, we are making a difference in reducing the environmental impact and resource consumption related to garment treatment. Our partnership demonstrates our strong belief in collaborations of this kind to create added value for the industry.” – Alice Tonello, Marketing and R&D Director, Tonello
We’re so glad to be part of Soorty’s SpaceD Denim event for the third time in a row, but this time with a breakthrough innovation – LYCRA FitSense ® Denim Technology. SpaceD event gives us an opportunity to reach out to US brands in NY, right before Kingpins Show offering them an opportunity to explore the innovation with LYCRA ® and Soorty teams; from fiber to garment. This is such a collaborative innovation session – within an environment of brands, retailers and designers.
The success of the SpaceD event underscores Soorty Enterprises’ commitment to innovation, sustainability, and collaboration within the fashion industry. By bringing together thought leaders and stakeholders, Soorty continues to lead the way in creating environmentally, socially, and economically sustainable fashion solutions.
Images Courtesy of Soorty