India,26th April 2024 Fabindia, India’s much-loved lifestyle brand, has launched their latest umbrella theme for the summer, capturing the mood of ‘Celebrate every day’. It’s about living in the moment, cherishing the hustle and bustle of daily life, whether be it for work or play, and all the little moments of our life.
This collection highlights gentle pastels to earthy shades, elegant craftsmanship, and the easygoing comfort we all need. It’s light, airy, breezy, and ready for summer! With capsule collections for different aspects of your wardrobe and home, they present 3 key offerings- Indian Summer, Elemental, and PLaY.
Elemental- Western Wear Summer’24
Showcasing the harmony between contemporary fashion and timeless traditions, earthy tones, fluidity, warmth, and breathable fabrics rule this campaign. With the ever-growing popularity of Fabindia’s western wear collection, this edit seamlessly integrates nature-inspired designs into contemporary Western Wear, with something for every style aesthetic. With each piece telling a story of artisanal crafts, women can explore a range of silhouettes for dresses, prints, and embroideries on shirts, tops, and more. Men can browse through a myriad of options for fabric, prints, and colors for their summer shirts.
Indian Summer- Ethnic Wear Summer’24
This collection encapsulates Fabindia’s most loved kurtas for men and women, saris, dupattas, and intricate jewelry. This is your summer diary, your everyday go-to essentials, it speaks to you on a day-to-day basis. It’s a take on familiar elements of summer reflected in comfortable ethnic wear. With motifs inspired by the Peepal tree and enchanting florals, light pastel shades woven in cotton are what you will find, with styles for the entire family.
PLaY by FabHome
Limitless possibilities! That’s the theme for your home this season. Play by Fabhome encourages everyone to embrace their inner interior designer, mixing and matching cushions, curtains, throws, bed linen, and table settings. Your home is your playground and every aspect of your personality should shine through. The collection caters to the ever-changing moods and aesthetics of your home during the summer.
Speaking about the ‘Celebrate Everyday’ collection, a Fabindia spokesperson said – “We want people to look at Fabindia as an everyday solution, not just for weddings, festivals, and special occasions, but as a one-stop-shop where everyone, from adults to kids, can find something they identify with every day. This collection has its own identity with inspiration taken from the moments we all experience every day, which is woven into its fabric. This makes it stand apart from the rest.”
