Mumbai, December 20, 2024 – Beauty Garage Professional, India’s leading Made-in-India hair care brand, successfully hosted an exclusive experiential launch event for its Shea product line at Pinky Singh Salon, Kolkata. The event, held in a vibrant and engaging setup, attracted 25-30 attendees, including celebrities, influencers, and salon clients, making it a significant milestone in the brand’s journey.
The Shea experiential launch was an all-day affair that left a lasting impression on attendees. Pinky Singh Salon was fully booked for the day with clients eager to try Beauty Garage’s innovative Shea treatment. The salon also received future bookings, reflecting the strong interest in the product.
A highlight of the event was the interactive DIY Shea butter station, where guests could create their own Shea butter masks by mixing essential oils of their choice. This unique activity showcased the versatility of Beauty Garage’s Shea products and gave clients and influencers a hands-on, memorable experience.
As a token of gratitude, Beauty Garage Professional gave away planters crafted from repurposed Shea butter bottles, blending sustainability with creativity. These charming keepsakes delighted attendees and underscored the brand’s thoughtful approach to customer engagement.
Adding to the charm of the event, the salon staff and attendees adhered to a specially curated dress code in shades of brown and white, reflecting the colors of the Shea product line. The cohesive theme, paired with the vibrant ambiance, further reinforced the brand’s commitment to delivering premium and engaging experiences.
Mahesh Ravaria, Co-founder and CEO of Beauty Garage Professional said, “The overwhelming response at our Shea experiential launch event in Kolkata underscores the trust and enthusiasm our customers have for the brand. The Shea line exemplifies our commitment to innovation and quality in hair care, offering salon professionals and clients products that deliver exceptional results. We are thrilled to have partnered with Pinky Singh Salon for this event, which allowed us to connect with our audience in a creative and personal way.”
Beauty Garage Professional’s Shea line is part of its broader mission to redefine hair care with innovative solutions designed for modern needs. The event not only highlighted the brand’s high-quality products but also strengthened its position as a leader in the salon and hair care industry.