India’s leading premium men’s lifestyle and innerwear brand expands its fashion footprint with the launch of CREW a contemporary, active-inspired athleisure line designed for the country’s younger, style-conscious audience. With comfort, culture, and creativity at its core, CREW blends varsity-inspired fashion with sports-adjacent aesthetics, marking a bold new chapter in everyday menswear.
Unfolding with a distinctly collegiate spirit, the debut drop THE VARSITY COLLECTION reimagines the energy of campus culture for today’s generation. Vibrant colors, bold graphics, oversized fits, clean silhouettes, and the effortless cool of iconic varsity wear are updated for modern lifestyles and India’s evolving athleisure movement.
Athleisure today is more than a category—it’s a cultural shift. CREW taps into this transformation by combining varsity vibes with off-field energy, blending classic athletic cues with relaxed, contemporary design.
Commenting on the launch, the Founder said,
“With CREW, we’re building a modern athleisure aesthetic rooted in community, culture, comfort, and thoughtful design. Today’s young India wants clothing that matches their pace versatile enough for college, work, socializing, and play. The Varsity Collection brings global athleisure energy to everyday essentials while maintaining superior quality and comfort.”
The collection brings together a cohesive lineup of everyday essentials designed for the new athleisure aesthetic. It includes oversized hoodies with bold collegiate graphics, structured high-neck quarter zips, rugby polos, and sweatpants that tighten into joggers with adjustable hems. Track pants with sleek ankle zip-slits, crewneck sweatshirts, and versatile sweat shorts complete the lineup. Varsity socks and caps add the finishing touch to the collection’s collegiate-inspired aesthetic. Each piece is crafted from 330 GSM French Terry cotton with a soft brushed interior, offering superior comfort, durability, and just the right amount of warmth.
The Lead Designer added, “With CREW, our goal was to reinterpret athleisure through a design-first lens, where every silhouette balances comfort with modernity. The Varsity Collection draws inspiration from classic collegiate culture but is rebuilt with contemporary proportions, elevated materials, and graphic detailing that feels both expressive and effortless. The line is globally inspired yet unmistakably current for young India—clean, confident, and crafted for movement.”