Myntra’s M-Now folds last-minute Valentine’s Day gifting emergency into an innovative print campaign
In a playful print innovation, Myntra’s M-Now has transformed a conventional print advertisement into an interactive origami experience, turning last-minute gifting emergency into a witty, hands-on engagement. The print ad playfully decodes modern-day relationships, from situationships and flirtationships to friendships, gym partners, and everything in between, reinforcing the campaign’s central proposition of “Pyaar baantte chalo” […]
