fashion

Bengaluru, Dec 19:  Myntra continues to strengthen its leadership as India’s gateway to global fashion and beauty, with its International Brands portfolio witnessing strong growth driven by rising demand from Tier-2 and Tier-3 markets, Gen Z shoppers and increasing premiumisation across categories. Nearly 45% of customer demand for International brands on Myntra now comes from non-metro […]

There’s something special about decorating your hair in the colours of Christmas every season. Your hair needs to keep up with the demands of festive cheer that keep your social calendars packed with late-night celebrations, end-of-year soirées, Christmas-themed parties and gatherings. To ensure that you ‘sleigh’ at every season’s get-together and set new trends, 2.Oh!,

A major shift is underway in the bridal jewellery market. As consumer awareness grows and priorities evolve, a new pattern is emerging: modern brides are increasingly gravitating toward premium grown diamonds and at the centre of this shift is ANOR, with a registered trademark on its Premium Grown Diamond. What began as a niche category

Jaipur: Menswear today moves fast – too fast. Trends flare up, vanish, and return in louder shades. Somewhere in that frenzy, subtlety began losing its seat at the table. Pleyne steps in right there. Founder Chirag Sogani has a clear point of view: the future doesn’t belong to excess, but to clarity. “We’re interested in

Dec 18: This Christmas, Nykaa elevates festive gifting with the Viral Vanity Advent Calendar a limited-edition beauty edit crafted for those who like their celebrations thoughtfully curated and their surprises truly indulgent. Designed as a chic countdown to Christmas, the calendar transforms the days leading up to the holiday into daily moments of beauty and

Sustainable Fashion: Why It Matters More Than Ever The True Cost of Fast Fashion The fast fashion industry has revolutionized the way consumers view clothing, promoting rapid production and low-cost apparel. However, this convenience comes at a significant environmental and social cost that is often overlooked. The production methods associated with fast fashion heavily rely

Mumbai, Dec 18: PDS Limited, a leading global fashion supply chain solutions company, today announced that the Science Based Targets initiative (SBTi) has officially validated its net-zero emissions reduction targets for FY 2050. This approval confirms that PDS’s climate commitments align with the latest science-based pathways required to limit global warming in accordance with the Paris

Building a Timeless Wardrobe: Style on a Budget Understanding Timeless Style A timeless wardrobe refers to a collection of clothing pieces that transcend seasonal fashion trends, maintaining their allure and relevance over time. Timeless style is characterized by its emphasis on clean lines, neutral colors, and classic silhouettes, allowing individuals to curate outfits that are

Runway to Reality: How Everyday Fashion Shapes the Way We Live Introduction: Fashion Beyond the Runway Runway fashion is often admired from a distance—dramatic silhouettes, bold styling, and artistic expression meant to inspire rather than instruct. Yet the real magic of fashion happens away from the catwalk, in everyday moments: morning commutes, casual meetings, coffee

Long before fashion capitals were defined and runways illuminated, India was already dressing the world—though quietly. Its handwoven textiles, intricate embroidery, natural dyes, and sculptural drapes travelled across oceans centuries ago, admired, adapted, and often renamed. Today, that quiet influence has found its voice. Indian designers are no longer behind the scenes of global luxury;