fashion

Myntra introduces a Zero Commission model for emerging Made-in-India fashion, beauty and lifestyle D2C brands

Bengaluru, Jan 09: Reaffirming its commitment to made-in-India fashion, beauty and lifestyle brands Myntra, today announced the launch of its zero-commission model for all new homegrown D2C partner brands joining its marketplace. As part of the Myntra Rising Stars (MRS) program, this model is designed to help brands seeking to expand their digital presence beyond […]

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Smart Style: The Role of AI in Modern Fashion Technology

AI in Fashion Artificial Intelligence (AI) has emerged as a transformative force across numerous industries, and the fashion sector is no exception. The integration of AI into fashion practices has brought about significant changes in how clothing is designed, produced, and consumed. AI technologies are increasingly being employed to analyze trends, enhance customer experiences, and

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Gravity Bath Acquires Italian Luxury Brand DILUSSO, Ushering in a New Era of Design-Led Global Bathware

Gravity Bath Pvt. Ltd., one of India’s fastest-growing premium bathware companies, has announced the acquisition of DILUSSO, a distinguished Italian luxury bathware brand renowned for its sculptural design language, artisanal metalcraft, and precision engineering. The strategic acquisition signals Gravity Bath’s decisive move towards building a globally competitive, design-driven luxury bathware portfolio that seamlessly blends European artistry

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Label Mehakk Jain Introduces Pink Ombré – The Colour of the Season

New Delhi /London, Jan 07: Luxury womenswear fashion brand Label Mehakk Jain unveils Pink Ombré, the colour of the season, as a part of its Spring-Summer 2026 capsule collection, recently showcased on the international runway at London Fashion Week. Rooted in nature, sustainability and poetic craftsmanship, the collection celebrates the gentle beauty of transition through soft, luminous gradients of pink. Inspired by the fleeting magic of sunrises and sunsets, Pink Ombré moves seamlessly from a delicate blush to deeper rose tones, evoking the quiet glow of dawn filtering through forest floors. The ombré treatment transforms fabric into an emotional canvas where colour flows like poetry and garments feel

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Oshea Herbals Papaya Clean Face Wash Promises Clear, Radiant Skin

Oshea Herbals, a trusted name in herbal skincare, presents its Papaya Clean Face Wash, a scientifically formulated cleanser enriched with Papaya Extract and Vitamin E. Designed to deeply cleanse while enhancing the skin’s natural radiance, this gentle yet effective face wash removes impurities, lightens blemishes, and helps reduce pigmentation, leaving skin refreshed, hydrated, and visibly

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House Of Makeup’s Most Viral Skin Tint, Loved For Its Glow, Introduces 3 New Shades Designed Solely For Indian Skin

Jan 7: Everyday beauty should begin with products that feel effortless, intuitive, and made for real skin. Building on the same philosophy and the success of its bestselling and viral ‘Face Anything Luminous Skin Tint’, House Of Makeup is expanding its skin tint shade range with three new additions, bringing it now to a total

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Old Styles, New Statements: The Modern Reinvention of Classic Fashion

Classic Fashion and Its Evolution Classic fashion is often regarded as a timeless refinement that transcends trends and fads. Its origins can be traced back centuries, drawing inspiration from artistic movements, cultural shifts, and social transformations. Styles such as the tailored suit of the early 20th century to the Little Black Dress introduced by Coco

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From Tradition to Trend: How Fashion Has Evolved Over Time

Fashion Evolution The journey of fashion, an ever-changing tapestry, reflects the profound transformations within society. This evolution serves as a mirror, capturing the essence of distinct cultural dialogues, social norms, and the technological innovations that shape our lives. Over time, fashion has progressively transitioned from rigid traditions to a more fluid representation of personal expression.

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ANOR Redefines Luxury: Pioneering Premium Lab-Grown Diamond Jewellery for India’s Elite

New Delhi, Jan 07: ANOR, a trailblazer in premium lab-grown diamond and gemstone jewellery, is redefining modern luxury for India’s most discerning collectors. With an unwavering focus on design and craftsmanship, ANOR has elevated lab-grown diamonds from accessible elegance to aspirational indulgence, infusing every creation with artistry, innovation, and emotion. Founded by Bina Choksi, a self-taught

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Diljit Dosanjh’s Style Playbook: Looks That Define His Effortless Cool

Diljit Dosanjh’s fashion sense is a perfect blend of comfort, confidence, and effortless cool. Whether he’s stepping out for travel, casual outings, or off-duty moments, his style remains rooted in well-chosen basics elevated through smart layering and accessories. From denims and tees to jackets and backpacks, his wardrobe proves that understated pieces can make a

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