Regional Content, OTT Boom Reshape India’s Entertainment Landscape
Mumbai: Regional storytelling and the rapid rise of OTT platforms are redefining India’s media and entertainment ecosystem, according to insights from the FICCI–EY Report 2026. The report notes that India’s OTT market crossed ₹272 billion in 2025, with regional language content now dominating consumption patterns. Regional languages account for 56% of OTT viewership, up from […]
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