7th Oct 2024 Udaipur, Rajasthan, India In a unique collaboration, BMW Excellence Club and The Leela came together to present an extraordinary edition of The Signature Soiree, a fusion of unmatched luxury. This exclusive experience, hosted at The Leela Palace Udaipur, invited a select group of BMW Excellence Club members to indulge in an unforgettable journey that captured the essence of modern luxury.
The two iconic brands recognized a significant shift in the preferences of today’s elite consumers—who no longer sought to simply indulge but to experience. The Signature Soirée embodied this philosophy, delivering a perfect blend of BMW’s precision-driven engineering and The Leela brand’s luxury, rooted in India’s cultural legacy.
This edition of The Signature Soirée, titled The Royal Reverie, invited esteemed guests on a carefully curated journey, beginning with a scenic drive in the iconic BMW i7 from BMW Gallops Autohaus, Ahmedabad, as they made their way to The Leela Palace Udaipur. Nestled along the pristine banks of Lake Pichola and set against the majestic Aravalli hills, The Leela Palace Udaipur offered an experience akin to royalty.
From the moment of arrival, guests were enveloped in palatial luxury, starting with an EV boat ride across the tranquil waters of Lake Pichola. The evening unfurled with a traditional Rajasthani welcome, fine dining experiences, and curated art walks. The magic of Mewar came alive with a candle-lighting ritual and cultural performances, followed by curated cocktails named after the four pillars of the BMW Excellence Club, along with an exclusive preview of the Leela Picante, The Leela’s upcoming signature cocktail. The night ended with a star-lit dinner at the Sheesh Mahal and a breezy night boat ride.
Day two was equally captivating, with serene yoga sessions by the lake, temple rituals, and a holistic wellness breakfast courtesy of Aujasya by The Leela. Each element of this program was thoughtfully designed to elevate guests beyond luxury to an experiential nirvana, blending cultural richness with the modern amenities that The Leela is known for.
Commenting on the partnership, Shweta Jain, Chief Marketing and Sales Officer at The Leela Palaces, Hotels and Resorts, said, “Our partnership with BMW Excellence Club is a perfect embodiment of The Leela’s signature service ethos that “elevates guest to God”. This edition of BMW’s Signature Soiree offered guests not just an experience, but a curated story that celebrates the art of living exceptionally.”
Mr. Vitesh Barar, Director – Marketing, BMW India said, “At the BMW Excellence Club, our vision is to deliver bespoke experiences that resonate with the passions and lifestyles of our members. Our partnership with The Leela Palaces Hotels and Resorts exemplifies this commitment by creating exclusive, once-in-a-lifetime moments. The opportunity to drive the BMW i7 to the majestic Leela Palace Udaipur allows our customers to immerse themselves in a journey where luxury is not just seen, but truly lived. This experience celebrates innovation, performance, and sophistication in a way that transcends beyond the ordinary.”
This collaborative effort between BMW Excellence Club and The Leela is an affirmation that true luxury lies in the power of storytelling, experience, and authenticity—offering their guests not just an escape but a deeper connection to the art of living well.