3rd Aug 2024 Delhi, India India’s leading private radio and entertainment network, Red FM, is thrilled to announce the launch of “Phir Se Patak!” to celebrate the greatest multi-sporting event in the world, the 2024 Summer Olympics. The campaign will run from July 26th to August 11th.
In keeping with the spirit of the Olympics, ‘Phir Se Patak!’ – is a Red FM campaign dedicated to cheering and motivating Team India throughout the Olympic journey. In a series of engaging segments on-air and on digital, Red FM is braced to make the Olympics the most exciting journey for its listeners. ‘Know Your Players’, a segment amongst multiple others will narrate the tales of the stars representing India will be highlighted and their journeys, achievements, and challenges will be spoken about. A special anthem is being curated to cheer for Indian athletes, capturing the spirit of sports and the pride of the nation. With the latest news and updates from the Olympics, including Indian medal tallies and noteworthy performances; India will stay updated on all things Olympics.
Speaking on the announcement, Nisha Narayanan, Director & COO, of RED FM, and Magic FM, said, “In India, sports is a culture and culture is the pulse of Red FM. Our latest campaign “Phir Se Patak” is born out of that very deep admiration for the athletes who dedicate their lives to bring glory to our country. While our champions compete on the world’s biggest stage, at home, we will amplify their stories, celebrate their victories, and stand by them. Through ‘Phir Se Patak!’, we aim at bringing the nation together through a collective cheer, reminding our athletes that the entire country is with them, every step of the way.’