Mumbai, August 21, 2024: Chandak Group, a prominent real estate developer based in Mumbai, has successfully executed an innovative digital Raksha Bandhan campaign titled “Deliver Rakhi in Just 30 Seconds.” This initiative was designed to address the challenges posed due to geographical distance between siblings by leveraging modern connectivity.
The campaign garnered an impressive response, with over 3000 Digital Rakhis sent by siblings around the world. Utilizing this digital platform, they could effortlessly send beautifully designed, personalized digital Rakhis with heartfelt messages, delivered instantly with just a few clicks. This initiative by the Chandak Group helped bridge these distances, making Raksha Bandhan a memorable occasion for all members of the family, and communities and an occasion to be remembered for life.
The Digital Rakhis were delivered in a mere 30 seconds through an Augmented Reality (AR) Rakhi Filter which uniquely combines digital technology with personalization. This campaign, which ran from August 17 to August 19, 2024, coinciding with Raksha Bandhan Day, provided a fresh take on the traditional celebration.
Raksha Bandhan is more than just a festival; it is a heartfelt celebration of the special bond between siblings and the community at large. Raksha Bandhan is traditionally marked by the exchange of Rakhi; the festival symbolizes love, protection, and unity. For many, physical distance can turn this celebration into a moment of longing. This digital initiative bridged that gap, allowing siblings to celebrate their bond with the same love and warmth, making Raksha Bandhan a touching and memorable occasion for everyone, everywhere.
Before the campaign’s launch, a comprehensive marketing blitz was carried out across various social media platforms, including Facebook, Instagram, and WhatsApp. The AR Rakhi campaign was a collaboration between Chandak Group and Effectization Studio, based in Noida, Haryana.
With over 35 years of legacy, Chandak Group aims to transform the real estate landscape of Mumbai. Their humble contribution to the growth of the city stands as a testimony to their reliability. With over 12 Million sq. ft. developed and more than 30 completed projects, they are proud to have fulfilled their promises and created spaces for 10,000+ families, who provide them with the optimism to stand by their tagline: Promises Made. Promises Kept.