Swatch Delivers

1st Oct 2024 Biel, Switzerland Every watch tells a story, but some have the power to create a buzz. The brand-new UP IN SMOKE by Swatch is exactly that kind of watch.

Proving that our innovative BIOCERAMIC can be mixed with almost anything, UP IN SMOKE has a smokin’ hot design, distinctive chilled green hue, smoke clouds on the dial, and a laid-back, relaxed vibe.

Presented as a BIG BOLD model with a 47 mm case and designed for big, bold personalities, it’s a watch that invites you to sit back, relax, and feel the buzz.

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