National, Aug 14’ 2024: PVR INOX, India’s largest and most premium cinema exhibitor, is gearing up for what promises to be an extraordinary long weekend at the box office. Five highly anticipated films across diverse genres and languages are set to hit the big screens: Stree 2, Vedaa, Khel Khel Mein, Double iSMART (in Telugu, Hindi, and Tamil), and Thangalaan (in Tamil and Telugu). This impressive lineup is expected to create a cinematic treat for audiences, driving a significant surge in footfalls and revenue across PVR INOX theatres nationwide.
With the long weekend coinciding with the dual celebrations of Independence Day and Raksha Bandhan, moviegoers are in for an unparalleled experience. “This is one of those rare weekends where the diversity and scale of film releases offer something for everyone,” said Mr. Sanjeev Kumar, Executive Director of PVR INOX. “From the horror-comedy of Stree 2 to the action-packed thrillers Vedaa and Double iSMART, and the culturally rich narratives of Khel Khel Mein and Thangalaan, audiences are in for a cinematic feast. We expect this weekend to be a landmark event for the industry.”
Bookings have shown tremendous enthusiasm among audiences for all five films, indicating a high level of anticipation. With the mix of Bollywood, regional, and multilingual releases, PVR INOX is poised to cater to a wide spectrum of movie lovers, driving increased occupancy levels across all its screens.
“This weekend is particularly crucial, given the varied genres and the sheer scale of these releases. We are projecting robust box office revenue across all regions, with strong performances expected not just from Bollywood but also from the regional films,” Mr. Kumar added.
Reflecting on the potential of the Independence Day weekend, Mr. Kumar mentioned, “Given the strength of the films and the festive atmosphere, we anticipate this year’s figures to either match or surpass those of last year.”
The excitement surrounding this long weekend is further amplified by the success of the recently concluded “Cinema Lovers Weekend,” hosted by PVR INOX from 9th to 11th August 2024. This event saw the enthusiastic participation of over 15 lakh people with an average occupancy of 35% from cinema-goers across the country, setting the stage for what promises to be another record-breaking weekend at the box office.
To make this experience even more memorable, PVR INOX has prepared its multiplexes with special promotions, themed décor, and festive snacks. “We are committed to offering our patrons an unforgettable cinematic experience during this festive season. With such a rich and varied lineup of films, there’s truly something for everyone,” concluded Mr. Kumar.