Mumbai, 13 August 2024: Nek, the jewellery brand powered by India’s leading gold savings platform Jar, launched a special edition 24KT pure gold coin today to mark the festival of Varamahalakshmi Pooja. The special edition coin, launched as an extension of Nek’s product line, aligns with the brand’s broader strategy of creating an inclusive jewellery brand that caters to the preferences of the diverse customer base across India.
The launch of the gold coin on the auspicious festival of Varamahalakshmi Pooja is part of the brand’s commitment to crafting jewellery that represents, and honours cherished cultural traditions. Merging traditional customs with modern jewellery design, the brand consists of a broad range of styles from festive-specific pieces to everyday wear.
“The pure gold coin is an earnest effort from Nek to participate in the Varamahalakshmi Pooja, as devotees across southern India prepare to welcome Goddess Varamahalakshmi. This elegant and aesthetic offering from Nek represents a fusion of cultural reverence with India’s exquisite craftsmanship,” said Nishchay AG, Founder and CEO, Jar. “More than just a precious metal, the coin is a testament to Nek’s commitment to creating jewellery that celebrates the country’s rich cultural heritage.”
With an expanding presence in the Indian jewellery market, Nek is focused on creating culturally relevant offerings that hold meaning to its customers while maintaining the highest standards of purity and craftsmanship.