Mumbai, September 23, 2024: Mother’s Recipe, India’s homegrown ethnic food brand known for its delicious and traditional flavors, has launched vibrant and energetic Chutney Rap Anthem video that is set to become the go-to tune for snack lovers across the country. This vibrant rap anthem captures the essence of how Mother’s Recipe Chatpata Chutneys elevate the flavors of Indian snacks, making them irresistible!
The video is an explosion of colors, rhythm and mouth-watering visuals, bringing together India’s favorite street foods with a catchy beat. It showcases a wide range of snacks like samosas, paneer tikka, bhel puri, golgappa and more, each enhanced with the zesty touch of Mother’s Recipe Chatpata Chutneys. The Chutney Rap Anthem is a fresh and modern take on Indian street food culture, delivering a fun message that snacks get tastier when you add a spoonful of Mother’s Recipe!
Catchy Lyrics That Stick: In a bid to connect with today’s dynamic and youthful audience, Mother’s Recipe has taken a bold step by creating a rap anthem that resonates with the contemporary love for Indian street food. The rap anthem stands out with its engaging lyrics that highlight the versatility of Mother’s Recipe Chatpata Chutneys. The anthem creatively communicates how these chatpata chutneys can enhance the taste of any dish, be it a traditional samosa or a contemporary paneer tikka. The upbeat music and rhythmic flow are designed to connect with a younger audience, making the anthem both memorable and enjoyable.
Snacks Khane Ka Koi Bhi Ho Dhang, Mother’s Recipe Ho Hamesha Sang –
The rap’s chorus- “Snacks khane ka koi bhi ho dhang, Mother’s Recipe ho humesha sang”—captures the essence of the campaign: no matter the snack, Mother’s Recipe Chutneys are the ultimate companion, adding an irresistible flavour to every dish.
A Visual and Auditory Feast for Snack Lovers: The Chutney Rap Anthem video features a diverse mix of Indian faces and a range of popular snacks, beautifully highlighting the fun of snack time with Mother’s Recipe Chatpata Chutneys. The video’s fast-paced, energetic style and youthful vibe make it incredibly relatable for the younger generation, who are always on the lookout for quick, tasty and authentic food experiences.
Commenting on the launch of the new Chutney Rap Anthem video, Ms. Sanjana Desai, Executive Director of Mother’s Recipe said, “At Mother’s Recipe, innovation meets tradition. Our Chutney Rap Anthem is a fresh take on how we bring flavors to life. We wanted to connect with the younger audience by merging the vibrant street food culture of India with a modern twist, showing that no snack is complete without our chatpata chutneys.”