While the monsoon season usually witnesses a downward trend as far as theatrical releases are concerned owing to inconvenience and an overall dip in releases or box-office successes, audio entertainment, on the other hand, has seen a massive uptick. With the advent of monsoon, the audio series platform Pocket FM announces a significant rise in the listenership of multiple shows especially in the romance genre, and an overall increase in several downloads. This notable surge in popularity especially among female listeners highlights the intrinsic connection between the rainy season and romantic narratives.
Pocket FM offers an extensive library of romantic audio series that cater to diverse tastes and preferences. From heartwarming tales of love, and mushy narratives to dramatic and adventurous escapades, the platform has something for every romantic at heart. Among the standout performers, audio series such as Yeh Kaisa Rishta Hai (415M plays), Devil Se Shaadi (145M plays), Kitni Mohabbat Hai (102M plays), and Truly Deeply Madly (108M plays) have collectively surpassed 700 million plays. This success reflects the app’s ability to connect with its audience through high-quality content that resonates deeply with listeners.
Commenting on the success, Vineet Singh, VP, of Brand Marketing and Communications, at Pocket FM said, “We at Pocket FM are elated to witness a remarkable surge in listenership for our romance genre during this monsoon season. This milestone underscores the deep connection our audience has with the content we provide, highlighting the universal appeal of our romantic audio series. The significant increase in plays reflects our commitment to delivering high-quality and relatable stories that resonate with our listeners. Titles like ‘Yeh Kaisa Rishta Hai,’ ‘Devil Se Shaadi,’ ‘Kitni Mohabbat Hai,’ and ‘Truly Madly,’ each crossing way over 100 million plays, are a testament to the powerful storytelling our platform offers. We further aim to add to our diverse content library and continue to provide captivating stories and engaging content for our audience.”
The monsoon season, often synonymous with romance and nostalgia, enhances the listening experience, making romantic audio series the perfect accompaniment for rainy days. Pocket FM’s diverse range of romantic content has struck a chord with listeners, providing an emotional and immersive escape from daily routines.