New Delhi, 14th August 2024: Kalyanamm, the D2C sustainable pooja essential brand from Holy Waste, has officially announced its launch in the Indian Sustainability market stepping with its unique “flower cycling” approach. The brand offers a unique range of eco-friendly pooja essentials, all meticulously crafted from recycled holy waste. Apart from its website, the brand is launching on major e-commerce platforms such as Amazon and Flipkart, broadening its accessibility and offering greater convenience for eco-conscious consumers.
The brand offers a variety of high-quality incense that is 100% eco-friendly, organic, and vegan products crafted with immense care. The product lineup of this eco-friendly startup includes Incense Sticks, Dhoop Sticks, and Dhoop Cones available in six captivating fragrances i.e. Tea Tree, Tulsi, Sandalwood, Indian Rose, Jasmine, and Lavender. These premium aura purifying ranges are blended at an affordable price range, combining exceptional quality with affordable soothing fragrances.
With its “flower cycling,” approach, Kalyanamm wants to evoke a unique story and cultural heritage by finding new purpose in the discarded, breathing life into what others considered as waste. By Gathering holy waste from various religious ceremonies they seek the opportunity to transform it into exquisite and handcrafted products.
Nidhi Sabharwal, Founder of Kalyanamm Holy Waste Recycling shared her enthusiasm about the brand launch by stating, Our mission at Kalyanamm is to blend tradition with sustainability, offering products that not only enrich surroundings with divine fragrances but also contribute to a cleaner environment. Our production process involves recycling holy waste collected from temples and sacred places. This innovative approach not only helps in managing waste but also reduces environmental impact. Additionally, our initiative promotes women’s empowerment by providing employment opportunities to women in the community, contributing to social upliftment and economic independence.“
Understanding the modern consumer’s need for convenience, products will be available on our official website and popular e-commerce platforms such as Amazon and Flipkart. This ensures a seamless and hassle-free shopping experience, allowing customers to enjoy our products from the comfort of their homes.