7th Oct 2024 Mumbai, Maharashtra, India Ferrero India Private Limited, part of the Ferrero Group, is bringing its much-awaited signature decadent, Confetteria Raffaello a crunchy almond and coconut treat, Classic edition to India.
Each piece of Raffaello is a delight with a bouquet of distinctive multi-sensorial taste experiences. It has a whole crunchy white almond at the center surrounded by a creamy filling, encased in a crispy wafer shell covered with hints of delicate coconut flakes, all presented in elegant white packaging. This creation is known as ‘Confetteria Raffaello’ globally.
Raffaello comes in distinctive, modern packs designed for gifting – the Ballotin Pack, features a unique cubic shape inspired by Belgian chocolate shop packaging. It exudes sophistication with its signature smooth edges, and the bright red details of the hibiscus flower and a satin ribbon that brings Raffaello’s ivory white into focus.
Raffaello inspires one to express their feelings of love & affection for those they hold dear. It is an ideal gift for thoughtful relationships and everyday treats.
In India, Raffaello will be available in two pack sizes: 15-piece pack priced at Rs. 450/- and 3-piece pack priced at Rs. 99/- which is suitable for gifting, sharing and self-consumption.
Speaking about the new launch, Mr Zoher Kapuswala, Marketing Head, Pralines, Ferrero India said, “Raffaello embodies Ferrero India’s commitment to delivering moments of pure pleasure and sophistication. Born in 1990, this exquisite Raffaello is a unique blend of flavours, designed to nourish relationships with love and care. We are excited to introduce this delicate treat, which we believe will become a cherished choice for those who want to express pure sincere thoughtfulness to their loved ones.”
The Raffaello is available at leading outlets across India, including Modern trade stores, e-commerce platforms and other channel partners.