National. 09.08.2024: Building on the success garnered from the Dahi Cheeni campaign during the T20 World Cup, EatSure – A Foodcourt on an App, the flagship D2C platform of Rebel Foods, the world’s largest internet restaurant company, announced a special initiative to celebrate India’s recent Olympic victories. In a heartfelt tribute to our nation’s athletes, EatSure distributed medal-shaped chocolates with every order across its 200+ kitchens nationwide the moment India won a medal, embodying the message “Aaj Meetha Toh Banta Hai.”
Sagar Kochhar, Co-Founder and Chief EatSure Officer at Rebel Foods, shared his enthusiasm for the campaign, stating, “At EatSure, we believe in celebrating every moment, and our Olympic victories are no exception. By sending medal-shaped chocolates with each order of EatSure, we aim to honor our unsung heroes and share the joy of their achievements with every customer. This initiative is our way of bringing the celebration into the homes of millions, making every Olympic win a shared moment of national pride. ‘Aaj Meetha Toh Banta Hai’ is more than just a message—it’s a tribute to the dedication and spirit of our athletes.”
In India, the Olympics traditionally received less viewership compared to cricket, which dominated the nation’s sporting landscape. However, enthusiasm and pride surged dramatically when Indian athletes won medals, leading to a significant spike in viewership and national celebrations. It was precisely during these moments of heightened joy and national pride that EatSure aimed to surprise its customers with a unique gesture: a chocolate medal was sent with every order to commemorate the victory.
These medal-shaped chocolates symbolized the hard-fought victories of our athletes and offered customers a chance to share in the pride and joy of our nation’s accomplishments. This initiative brought the celebration from social media into the real world, ensuring that every Olympic win was recognized and celebrated.
As our customers enjoy their orders, they will be reminded of India’s athletic success and the spirit of victory that unites us all. EatSure is proud to offer a sweet way to celebrate and amplify the recognition of our Olympians.