CINCINNATI, OH, UNITED STATES, 17th Sept 2024- Ascribe, a pioneer in open-end analysis and verbatim Theme Extractor 2.0 and Ask Ascribe, designed to enhance productivity and accuracy for market researchers and data analysts. By leveraging Ascribe’s 25 years of expertise in delivering industry-proven text analysis solutions combined with the latest advancements in Artificial Intelligence (AI) and Natural Language Processing (NLP), these new advancements, available in Coder and CX Inspector, significantly improve the process of analyzing open-end comments.
Theme Extractor 2.0 automatically codes over 95% of responses in a data set with exceptional accuracy, providing a human-like codebook with well-structured nets and highly descriptive theme-based codes. This next-generation tool delivers fewer overlapping codes and uncoded responses, requiring minimal manual intervention. Theme Extractor 2.0 delivers precision results at unparalleled speed and accuracy.
Ask Ascribe allows users to interact directly with their data by posing questions and immediately receiving relevant answers, empowering them to “interview” their data in real-time. Whether it’s identifying key themes, exploring customer emotions, or determining areas for improvement, Ask Ascribe offers AI-powered insights instantly.
“Theme Extractor 2.0 represents a significant leap forward for Ascribe,” said Rick Kieser, Chief Strategy Officer of Voxco + Ascribe, “By automatically coding over 95% of responses with human-like precision and delivering advanced theme-based codebooks without manual intervention, this is a game changer. And, with Ask Ascribe, users can ask their data specific questions—like ‘What are the main themes in this feedback?’ or ‘How can I improve my Net Promoter Score?’—and get accurate answers generated from the open end analysis in seconds. These innovations enable researchers to move from raw data to powerful insights faster than ever before and will become essential tools for anyone looking to improve their research process.”
Ascribe recently joined with Voxco, a global leader in omnichannel survey software, enabled by a strategic investment by Terminus Capital Partners, to provide market research customers with cutting-edge technologies that enhance data creation, analysis and business intelligence.