New Delhi, 13 November, 2024 — POPxo by MyGlamm (part of the Good Glamm Group), India’s go-to makeup brand for the young , rolls out #POPxoOnWheels—a unique, interactive mobile beauty station that brings the brand’s playful, affordable beauty products directly to young consumers in a fun, approachable setting. From college campuses to festivals and public gatherings, #POPxoOnWheels is designed to make makeup accessible and enjoyable in the very spaces where young beauty enthusiasts gather.
POPxo by MyGlamm offers a fresh range of makeup products renowned for their quality and trend-forward formulations, created specifically for Gen Z and millennials who prioritize affordable luxury. POPxo products, available in a wide array of shades and styles, cover everything from bold lip colors to pop-infused eye looks and long-wear foundations. Each product is developed to enhance individual style, allowing users to express themselves in ways that are bold, fun, and completely on-trend.
With #POPxoOnWheels, MyGlamm amplifies its connection with young beauty lovers, offering them a chance to sample products firsthand, experiment with makeup looks, and enjoy live tutorials and beauty tips. This initiative embodies the brand’s commitment to making high-quality beauty both experiential and accessible, forging deeper connections with consumers through engaging, face-to-face interactions.
Anika Wadhera, Group Marketing Director, Good Glamm Group, shares, “#POPxoOnWheels is a step forward in bringing our brand closer to the people who love it. By bringing our mobile beauty station to college campuses, festivals, and community events, we’re creating an inclusive and vibrant space for beauty exploration. It’s about meeting our audience in their own world and offering a memorable, personal POPxo by MyGlamm experience.”
#POPxoOnWheels made its grand debut at Delhi’s Grub Fest, where POPxo by MyGlamm served as the official beauty partner for the event, delighting attendees with complimentary makeup and nail art services. The station welcomed beauty lovers of all ages, offering them a firsthand experience of POPxo’s colorful, trend-forward products. Following this successful launch, #POPxoOnWheels is set to appear at upcoming events like PetFed 2024 in both Delhi and Mumbai, with further activations in the pipeline to extend the brand’s reach and enhance consumer engagement.
In line with these offline experiences, POPxo by MyGlamm is also expanding its product lineup, with new launches on the horizon designed to cater to a wide range of beauty needs and preferences. Each new product reflects the brand’s playful, youthful spirit while delivering on quality, versatility, and affordability.
