New Delhi, India – 25th October, 2024: Wellbeing Nutrition, a leading player in the Indian wellness and nutrition industry, is set to energise the wellness space by bringing on dynamic duo Soha Ali Khan and Kunal Kemmu for their latest campaign promoting the brand’s protein products range. Known for their balanced lifestyles and commitment to fitness, Soha and Kunal perfectly embody the brand’s philosophy, making this collaboration a natural fit as they lend their influence to Wellbeing Nutrition’s Sports & Performance range.
As more individuals adopt plant-based diets, the global protein supplements market is projected to reach by 2032, driven by growing health awareness and the need for convenient nutrition solutions for enhanced performance. The couple will be the face of the campaign promoting our Sports & Performance range- SuperFood plant protein, Multis for Him and Her, Triple Strength Omega and our best seller Magnesium. Wellbeing Nutritions’ sports and performance range is an essential building block that repairs the body, and helps with musical growth & recovery, easy digestion, weight management and strengthening immunity.
“Growing the Sports & Performance category has been a key focus for us, and we have seen incredible success with our protein and magnesium centric products, as they have displayed proven efficacy with our consumers, and people are slowly realizing the importance of including micro-nutrients in their daily lives” says Saurabh Kapoor, Co- Founder of Wellbeing Nutrition. “In today’s fast-paced world, it’s becoming harder to meet nutritional needs through diet alone, which is where supplements play a crucial role in optimizing health and well-being. Soha and Kunal, who lead active lifestyles, are the perfect fit for our campaign, and their voices will allow us to amplify our message and inspire people to make wellness a daily priority.”
Commenting on the association, Kunal Kemmu said, “Staying fit and healthy while balancing personal and professional responsibilities can be challenging, but Wellbeing Nutrition makes it easy with their clean and effective products.”
Soha Ali Khan said, “I’ve always believed in a holistic approach to wellness, combining fitness with mindful nutrition. Wellbeing Nutrition’s commitment to clean, effective products aligns perfectly with my own values, making it a natural fit into my lifestyle.”
The Indian sports nutrition market is undergoing massive growth, driven by investments in product research, innovation, and a growing desire in the masses to become health conscious. With the market value projected to reach by 2032, Wellbeing Nutrition is committed to accelerating this growth while ensuring the highest standards of safety, efficacy, and research-driven innovation. By tapping into Soha and Kunal’s influence, the brand aims to reach new heights and expand its consumer base among fitness enthusiasts across India.